Financial Performance - AUSupreme reported a revenue increase of 15% year-over-year, reaching HKD 500 million for the fiscal year ending March 31, 2019[35]. - The company's revenue reached a historic high of HKD 289,329,000, an increase of 19.3% compared to HKD 242,500,000 in 2018[94]. - The profit attributable to shareholders significantly increased by 149.1% to HKD 31,210,000[94]. - The consolidated profit attributable to the company's owners increased by 149.1% to HKD 31,210,000, up from HKD 12,530,000 in the previous year[101]. - Revenue from health supplement products grew by 18.6% to HKD 264,346,000, while personal care products saw a 39.1% increase to HKD 20,642,000[105]. - The consignment sales channel recorded significant growth of 24.1% to HKD 236,293,000, compared to HKD 190,429,000 in the previous year[108]. - E-commerce revenue increased by 2.8% to HKD 7,409,000, while revenue from specialty stores slightly decreased by 1.7% to HKD 37,911,000[108]. - Basic earnings per share for the year ended March 31, 2019, was HKD 0.0416, compared to HKD 0.0167 in 2018[113]. Market Expansion and Strategy - The company expanded its retail presence to 150 specialty stores and 83 consignment counters, aiming to enhance brand visibility in Asia[35]. - AUSupreme plans to continue aggressive overseas market expansion, targeting to become a well-known health product brand in Asia[35]. - The company aims to achieve a 20% growth in user base by the end of the next fiscal year through enhanced marketing efforts[35]. - The company plans to continue optimizing its retail network and expanding into overseas markets through partnerships[99]. - The brand's promotional strategies, including the appointment of a well-known spokesperson, have positively impacted brand awareness and sales performance[101]. Product Development and Quality - Future product development includes the launch of new health supplements, with a focus on quality and compliance with international standards[35]. - The company's products are certified by the Australian Therapeutic Goods Administration (TGA) and manufactured in facilities that meet international GMP standards[64]. - The company is committed to high-quality production standards, ensuring its products meet global health regulations[64]. - The company has focused on expanding its market presence and enhancing product quality to drive future growth[91]. Corporate Social Responsibility - The company emphasized its commitment to social responsibility through community care and charitable services, aligning with its core value of "giving back to society"[35]. - The founder of the company, Mr. Cai Zhihui, has published a book, with all proceeds donated to charity organizations[51]. - The company actively participates in various charitable activities, promoting social responsibility and community care[51]. - The company is actively involved in community and educational initiatives, enhancing its corporate social responsibility profile[133]. Governance and Management - The company emphasizes good corporate governance to enhance shareholder value and ensure effective accountability within its management structure[153]. - The company has established a strong governance structure with experienced directors overseeing various operational aspects[134]. - The board consists of seven directors, with independent non-executive directors accounting for over 40% of the board members[159]. - The company has adopted the corporate governance code and has complied with all applicable code provisions during the year, except for specific deviations disclosed in the annual report[154]. - The company emphasizes the importance of skilled and experienced employees as a key asset and will provide various training programs to enhance product knowledge and customer service capabilities[128]. Awards and Recognition - The company has received multiple awards, including "Hong Kong Star Brand" and "Outstanding Listed Company Award," recognizing its market leadership and commitment to quality[63]. - The company has been recognized as a leading brand in the health food industry in Hong Kong, demonstrating its strong market position[53]. - The company has received multiple awards for its brand image and health product range in recent years, reflecting its successful marketing strategies[136].
澳至尊(02031) - 2019 - 年度财报