Financial Performance - AUSupreme reported a revenue of HKD 200 million for the fiscal year 2020-2021, representing a 15% increase compared to the previous year[22]. - The company achieved a gross profit margin of 40%, up from 35% in the prior year, indicating improved operational efficiency[22]. - The group’s revenue for the year ended March 31, 2021, was HKD 102,907,000, a decrease of 51.1% from HKD 210,543,000 in 2020[66]. - The profit attributable to the company's owners for the year was HKD 3,844,000, down 68.1% from HKD 12,047,000 in 2020[68]. - Revenue from health supplement products decreased by 49.8% to HKD 97,846,000, compared to HKD 194,770,000 in 2020[70]. - Revenue from personal care products fell by 74.7% to HKD 3,240,000, down from HKD 12,811,000 in 2020[70]. - Revenue from consignment counters dropped by 70.8% to HKD 47,382,000, compared to HKD 162,279,000 in 2020[74]. - E-commerce revenue increased by 74.7% to HKD 16,563,000, up from HKD 9,481,000 in 2020[74]. - Basic earnings per share for the year were HKD 0.50, down from HKD 1.60 in 2020[78]. Market Expansion and Product Development - AUSupreme plans to launch three new products in the next quarter, targeting a market expansion of 20% in the health supplement sector[22]. - The company is exploring potential acquisitions to expand its market presence in Southeast Asia, with a target completion date by Q3 2022[22]. - The company aims to expand its market presence both domestically and internationally, striving to build a well-known health brand in Asia[30]. - New product launches are anticipated to contribute an additional $C million in revenue, with a focus on expanding the health supplement product line[101]. - Market expansion plans include entering E new markets, with an expected increase in market share of F% within the next year[101]. - The company is exploring market expansion opportunities in international regions, targeting a growth rate of DD% in those markets[112]. Operational Efficiency and Cost Management - AUSupreme's operating expenses decreased by 5% due to cost-cutting measures and improved supply chain management[22]. - Total sales and distribution expenses decreased by 47.1% to HKD 73,620,000, compared to HKD 139,173,000 in 2020[75]. - Operational efficiency improvements are expected to reduce costs by GG%, contributing to overall profitability[112]. Sustainability and Social Responsibility - The company emphasized its commitment to sustainability, with plans to reduce carbon emissions by 25% over the next five years[22]. - The company has maintained a commitment to social responsibility, providing sufficient protective equipment and health products to employees during the COVID-19 pandemic[35]. - The management team emphasized a commitment to sustainability and corporate social responsibility initiatives, which are expected to resonate with consumers and drive brand loyalty[101]. - The board's report includes a commitment to environmental sustainability, aiming to minimize environmental impact through resource conservation and waste reduction policies[200]. Marketing and Sales Strategy - The company has implemented new marketing strategies, resulting in a 30% increase in online sales channels[22]. - The company has expanded its online sales strategy, partnering with various e-commerce platforms including HKTVmall, Tmall, JD.com, and Shopee, significantly increasing market penetration[31]. - The company focuses on community marketing and short video marketing to adapt to market changes and consumer psychology, aiming to create new momentum for development[60]. - The group plans to leverage digital technology and social media for marketing, including live streaming and engaging key opinion consumers (KOCs) to enhance customer experience[92]. Corporate Governance - The management team emphasized the importance of corporate governance and accountability in driving shareholder value[117]. - The board of directors includes a diverse range of expertise, with over 40% of members being independent non-executive directors, ensuring effective oversight[123]. - The audit committee is responsible for monitoring the integrity of the company's financial statements and reviewing significant judgments made in financial reporting[137]. - The company has established three committees under the board: the audit committee, remuneration committee, and nomination committee, to oversee specific aspects of the company's affairs[134]. - The board believes that the current structure, with Mr. Tsai as both chairman and co-CEO, serves the best interests of the group[133]. Employee and Operational Metrics - The group employed 164 staff as of March 31, 2021, a decrease from 201 in 2020[88]. - The company has a strong commitment to employee safety and health, implementing emergency measures during the pandemic to ensure operational continuity[35]. - The company has adopted a hybrid sales model combining online and offline strategies to adapt to changing market conditions due to the pandemic[31]. Awards and Recognition - The company has been recognized with multiple awards, including the "Hong Kong Excellent Brand" and "Parents' Favorite Supplement Brand" for its quality products[39]. - The company has received multiple awards for its brand image and product quality, enhancing its reputation in the health supplement industry[101]. - The company has received multiple awards recognizing its excellence in brand development and service quality, reinforcing its reputation in the health food industry[44][45][54].
澳至尊(02031) - 2021 - 年度财报