Guifaxiang(002820)2025-01-16 11:25Financial Performance - The estimated net profit attributable to shareholders for 2024 is projected to be between 25 million and 28 million yuan, representing a decline of 54.12% to 59.04% compared to the previous year's profit of 61.035 million yuan [2]. - The estimated net profit after deducting non-recurring gains and losses is expected to be between 22.35 million and 25.35 million yuan, a decrease of 55.68% to 60.93% from last year's profit of 57.2041 million yuan [2]. - Basic earnings per share are projected to be between 0.13 yuan and 0.14 yuan, down from 0.30 yuan per share in the previous year [2]. Revenue and Market Trends - Overall operating revenue has slightly declined due to changes in market demand, although e-commerce channel revenue has significantly increased [5]. Expenses and Investments - Increased investment in brand promotion and channel development has led to higher advertising and marketing expenses, as well as increased labor costs [5]. - The amount of structured deposits purchased in 2024 has decreased, along with a decline in interest rates, resulting in lower investment income compared to the previous year [6]. Audit and Reporting - The financial data in this earnings forecast has not been audited by an accounting firm, and the company has communicated with its auditors regarding this forecast [3]. - The specific financial data for 2024 will be detailed in the company's annual report, and investors are advised to make cautious decisions [7].