LYFEN(SH:603777)2025-01-16 14:28Financial Performance Forecast - The company expects a net profit attributable to shareholders of approximately -86 million yuan for 2024, a decrease of about 143.05 million yuan compared to the previous year, representing a year-on-year decline of approximately 251%[3] - The net profit attributable to shareholders after deducting non-recurring gains and losses is expected to be around -76 million yuan, a decrease of about 87.7 million yuan compared to the previous year, reflecting a year-on-year decline of approximately 750%[5] - In the previous year, the net profit attributable to shareholders was 57.05 million yuan, and the net profit after deducting non-recurring gains and losses was 11.7 million yuan[7] - Non-operating gains and losses are expected to negatively impact net profit by approximately -10 million yuan, primarily due to government subsidies, investment income from bank financial products, and changes in the fair value of financial assets[10] - The performance forecast is based on preliminary calculations by the company's finance department and has not been audited by external accountants[6] - Investors are advised to be cautious as the forecast data is preliminary and the final audited financial data will be disclosed in the 2024 annual report[12] - The company does not foresee any significant uncertainties that would affect the accuracy of this performance forecast[11] Business Challenges and Strategies - The company faced significant challenges in its main business, particularly in the East China region, leading to a decline in sales due to market conditions and strategic adjustments in sales channels[9] - The company plans to introduce new store formats and optimize existing stores starting in the third quarter of this year to meet market demand[9] - For 2025, the company aims to provide high-quality products at competitive prices, along with a fresh image and quality service to meet diverse consumer needs[9]