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美凯龙(601828) - 2024 Q4 - 年度业绩预告

Financial Performance Forecast - The company expects a net profit attributable to shareholders of the parent company for 2024 to be between -273 million and -233 million RMB, with a net profit excluding non-recurring gains and losses estimated between -167 million and -143 million RMB [4]. - In the same period last year, the net profit attributable to shareholders was -221.64 million RMB, and the net profit excluding non-recurring gains and losses was -122.80 million RMB [7]. - The performance forecast data is preliminary and has not been audited by an accounting firm, with final figures to be disclosed in the official 2024 annual report [6][12]. Loss and Strategic Adjustments - The company reported a loss of over 1 billion RMB due to adjustments in asset recoverable amounts and strategic store closures, leading to a reduction in profit [9]. - The company has adjusted its strategy and product categories, including the introduction of new energy vehicles, which has temporarily impacted revenue [9]. Market Outlook and Government Policies - The company anticipates that recent government stimulus policies, such as lowering mortgage rates, will support high-quality industry development and consumer demand recovery [10]. - The company will continue to monitor key issues and fulfill information disclosure obligations if there are any changes [11].