Qi An Xin Technology (SH:688561)2025-01-17 11:05Financial Performance - The company expects 2024 annual revenue to be between 4.2 billion and 4.5 billion CNY, a decrease of 30.15% to 34.81% compared to the previous year[3]. - The projected net loss attributable to shareholders for 2024 is between -1.45 billion and -1.25 billion CNY, indicating a significant decline from a net profit of 71.75 million CNY in the previous year[3][5]. - The previous year's revenue was 6.442 billion CNY, with a total profit of 17.88 million CNY[5]. Cash Flow - The company aims to improve cash flow quality, with operating cash flow net amounting to approximately -340 million CNY, an improvement of about 440 million CNY year-on-year[8]. - The company anticipates a significant improvement in operating cash flow and aims for milestone breakthroughs in 2025[12]. Revenue Quality and Marketing - The company has implemented a marketing system reform to enhance revenue quality, resulting in a sales collection of approximately 4.76 billion CNY, a year-on-year decrease of about 11%[8]. - The company plans to focus on core products and customers, enhance dealer system efficiency, and expand into overseas markets to drive revenue and profit growth in 2025[11][12]. Industry Position and Challenges - The company has established a strong competitive position in the cybersecurity industry, being ranked first in the "Top 50 Competitiveness of China's Cybersecurity Industry" for four consecutive years[11]. - The company has faced challenges due to reduced customer budgets and project delays, impacting revenue performance[7]. Forecast and Auditing - The performance forecast has not been audited by a registered accountant and is based on preliminary calculations by the company's financial department[4][13].