Haixin Foods (SZ:002702)2025-01-17 11:35Financial Performance Forecast - The estimated net profit attributable to shareholders for 2024 is projected to be a loss of between 28 million to 42 million CNY, representing a decline of 1,333.43% to 1,950.14% compared to the previous year, which had a profit of 2.27 million CNY [3]. - The estimated net profit after deducting non-recurring gains and losses is projected to be a loss of between 32 million to 44 million CNY, a decrease of 168.78% to 269.57% from a loss of 11.91 million CNY in the previous year [3]. - The basic earnings per share is expected to be between -0.0506 CNY to -0.0760 CNY, compared to 0.0045 CNY per share in the previous year [3]. - The financial data in the performance forecast has not been audited by a registered accountant, and the final figures will be confirmed in the 2024 annual report [4][7]. - Investors are advised to make cautious decisions and be aware of investment risks due to the preliminary nature of the performance forecast [7]. - The performance forecast period is from January 1, 2024, to December 31, 2024 [3]. Operational Challenges - The company has increased investment in market promotion and brand advertising to enhance e-commerce channel influence and maintain market share [5]. - New product categories have not yet achieved scale, resulting in low capacity utilization and high costs [5]. - The full subsidiary Fujian Changheng Food Co., Ltd. is set to commence production in July 2024, leading to increased expenses compared to the previous year [5]. - The company has made provisions for goodwill and asset impairment, contributing to the projected losses [5].