SXBN(SH:600831)2025-01-17 12:00Financial Performance Expectations - The company expects a net loss attributable to shareholders of the parent company for 2024 to be between -1.05 billion and -1.26 billion RMB[3] - The projected net profit attributable to shareholders of the parent company, after deducting non-recurring gains and losses, is expected to be between -1.035 billion and -1.245 billion RMB[3] - In the previous year, the total profit was -638 million RMB, and the net profit attributable to shareholders of the parent company was -626 million RMB[4] Factors Affecting Profitability - The company experienced a significant decline in net profit compared to the previous year, primarily due to intensified market competition and changes in user viewing habits[6] - The increase in bad debt provisions has led to higher credit impairment losses due to the aging of accounts receivable[6] - Fixed asset depreciation, network operation costs, and financial expenses constitute a high proportion of total costs, limiting the potential for cost reduction[6] Accounts Receivable Management - The company has increased efforts to collect accounts receivable, resulting in a reduction in the scale of accounts receivable compared to the beginning of the year[6] Earnings Forecast Reliability - There are no significant uncertainties affecting the accuracy of this earnings forecast[7] - The financial data provided is preliminary and subject to change upon the release of the audited annual report[8]