MIHF(SH:600337)2025-01-17 12:35Financial Performance Forecast - The company expects a net profit attributable to shareholders of the parent company for 2024 to be between -600 million and -840 million RMB[1]. - The expected net profit attributable to shareholders of the parent company, after deducting non-recurring gains and losses, is projected to be between -650 million and -890 million RMB[2]. - The previous year's net profit attributable to shareholders was -463.11 million RMB, with a total profit of -547.99 million RMB[2]. - There are no significant uncertainties affecting the accuracy of the performance forecast[3]. - The forecast data is preliminary and the final financial data will be disclosed in the official 2024 annual report[3]. Performance Decline Factors - The decline in performance is attributed to a downturn in the real estate market and continued weak demand in the home furnishing industry, leading to a decrease in operating income[3]. Strategic Focus and Transformation - The company plans to focus on operational and organizational transformation to establish a second growth curve in 2025[3]. - Strategies include channel model transformation, diversification of partnerships, and enhancing organizational efficiency to improve decision-making quality[3]. - The company aims to manage product complexity and improve single product efficiency to reduce overall supply chain costs[3].