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遥望科技(002291) - 2024 Q4 - 年度业绩预告

Financial Performance and Projections - The company expects a net loss for 2024, with estimated losses ranging from CNY 75 million to CNY 90 million, compared to a loss of CNY 104.969 million in the previous year[3]. - The company incurred significant expenses in 2024, with personnel costs increasing by about 30% due to rapid staff turnover and high operational costs related to new business initiatives[6]. - The company anticipates a significant reduction in personnel-related expenses in 2025 due to optimization efforts[9]. - The company emphasizes that the financial data presented is preliminary and subject to confirmation in the 2024 annual report[10]. Business Growth and Strategy - The company's live e-commerce business GMV grew approximately 20% year-on-year, maintaining a leading market position[5]. - The footwear business will continue to collaborate with social e-commerce to optimize operational models and reduce inventory and accounts receivable[9]. - The company will continue to focus on brand joint ventures and sales to achieve digital and physical integration across all channels[9]. Organizational Changes - The company plans to implement a deep organizational restructuring in 2025, shifting innovative businesses to a holding or equity participation model to enhance employee motivation[8]. Asset Management - The company plans to conduct impairment testing on goodwill and assets, with potential impairment provisions to be determined by qualified assessment and audit institutions[7]. Cash Flow Management - The company expects to maintain positive operating cash flow in 2025 by enhancing collection efforts and optimizing cash flow management[9].