HAOXIANGNI(SZ:002582)2025-01-23 09:30Financial Performance - The company expects a net loss for 2024 between 52 million to 75 million CNY, compared to a loss of 51.89 million CNY in the same period last year[4]. - The net profit after deducting non-recurring gains and losses is projected to be a loss between 62 million to 85 million CNY, compared to a loss of 59.33 million CNY last year[4]. - Basic earnings per share are expected to be a loss between 0.12 to 0.17 CNY per share, consistent with a loss of 0.12 CNY per share in the previous year[4]. Operational Strategy - The company is focusing on "four persistences" and is enhancing product quality while optimizing product structure, which has led to a decrease in gross margin due to changes in revenue structure[5]. - The company has seen a significant increase in investment income from Hunan Mingming Hen Mang Commercial Chain Co., Ltd., but overall gross profit and other income are insufficient to cover operating expenses, resulting in continued losses for 2024[5]. - Management expenses have decreased year-on-year due to organizational changes aimed at improving management efficiency[5]. - The company is expanding its distribution channels, including partnerships with high-quality retailers such as Sam's Club and Yonghui Supermarket, to increase market share[5]. Earnings Forecast - The financial data in the earnings forecast has not been audited by the accounting firm, and the final figures will be confirmed in the annual report[4][6]. - Investors are advised to be cautious regarding investment risks as the earnings forecast is based on preliminary calculations[6]. - The earnings forecast period is from January 1, 2024, to December 31, 2024[3].