Longertek(SZ:300594)2025-01-24 11:00Financial Performance Expectations - The company expects a net loss attributable to shareholders of between 45 million and 80 million yuan for the year 2024, compared to a loss of 3.1713 million yuan in the same period last year [3]. - The projected operating revenue for 2024 is between 800 million and 1 billion yuan, down from 902.1964 million yuan in 2023 [3]. - The net profit after deducting non-recurring gains and losses is expected to be a loss between 47 million and 82 million yuan, compared to a loss of 5.4767 million yuan in 2023 [3]. - The company anticipates non-recurring gains and losses of approximately 2 million yuan for 2024, compared to 2.3054 million yuan in 2023 [5]. Performance Challenges - The decline in performance is attributed to decreased gross margins on some products and slow customer payments leading to longer accounts receivable periods [4]. - The company’s period expenses have also increased, impacting overall profitability [4]. Strategic Initiatives - The company plans to enhance domestic marketing efforts, accelerate overseas market expansion, and increase technological innovation to improve profitability [4]. - The company has increased its customer development efforts and actively expanded sales channels, resulting in a growth in order amounts [4]. Financial Reporting and Investor Advisory - The financial data presented is preliminary and has not been audited by the accounting firm, with further details to be disclosed in the annual report [6]. - Investors are advised to be cautious regarding investment risks based on the preliminary nature of the earnings forecast [6].