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宣亚国际(300612) - 2024 Q4 - 年度业绩预告

Financial Performance - The company expects a net loss of between RMB 30 million and RMB 45 million for the fiscal year 2024, compared to a net loss of RMB 78.53 million in the same period last year[3]. - Total revenue has decreased year-on-year due to intensified market competition and delays in project execution, impacting the digital marketing services segment[5]. - The digital advertising services segment, while experiencing a revenue decline, has improved its profitability, with a slight increase in gross margin due to focused operational capabilities and market demand optimization[5]. - Other income has significantly decreased year-on-year, primarily due to the expiration of a VAT rebate policy on December 31, 2023[5]. - The company anticipates a substantial reduction in credit impairment losses compared to the previous year, following a large provision for bad debts in the prior period[6]. - Non-recurring gains and losses are expected to have no significant impact on the net profit attributable to shareholders of the listed company[6]. Management and Operational Changes - The company has implemented a restricted stock incentive plan for 2024, leading to an increase in management expenses due to share-based payment costs[5]. - The asset structure has been optimized, with a decrease in interest-bearing liabilities of subsidiaries and a significant reduction in financial expenses year-on-year[5]. Reporting and Disclosure - The financial data presented is preliminary and has not been audited by the accounting firm[7]. - Detailed financial data will be disclosed in the company's 2024 annual report[7].