Simei Media(SZ:002712)2025-01-24 11:50Financial Performance Expectations - The company expects a net loss of between 30 million and 23 million CNY for the year 2024, compared to a loss of 134.27 million CNY in the same period last year, representing a reduction in loss of 77.66% to 82.87%[2] - The net profit after deducting non-recurring gains and losses is expected to be a loss of between 35 million and 28 million CNY, compared to a loss of 145.07 million CNY last year, indicating a reduction in loss of 75.87% to 80.70%[2] - Basic earnings per share are projected to be a loss of 0.06 CNY to 0.04 CNY, compared to a loss of 0.2467 CNY per share in the previous year[2] Factors Affecting Performance - The decline in performance is primarily attributed to the impact of the rapid growth of the short drama market, which has shifted user reading habits away from traditional novels[4] - The company has experienced a significant reduction in its digital copyright operation and service business due to the loss of top authors and a decrease in the production of high-quality novels[5] - The expiration of the value-added tax deduction policy has negatively impacted the company's net profit[5] Asset Management and Financial Reporting - The company plans to recognize impairment losses on various assets showing signs of impairment, with the final amount subject to the results of the audit[5] - The financial data in the earnings forecast has not been audited by the registered accounting firm, and the final figures will be disclosed in the 2024 annual report[3][6] Investor Advisory - Investors are advised to exercise caution and consider investment risks based on the preliminary financial data provided[6] - The earnings forecast period is from January 1, 2024, to December 31, 2024[2]