HOMEY(SH:600467)2015-04-29 16:00Financial Performance - Operating revenue rose by 34.06% to CNY 188,442,436.05 compared to the same period last year[6] - Net profit attributable to shareholders decreased by 27.53% to CNY 7,889,648.35 compared to the same period last year[6] - Total operating revenue for Q1 2015 was CNY 188,442,436.05, an increase of 34.1% compared to CNY 140,567,231.32 in the same period last year[22] - Net profit for Q1 2015 was CNY 6,777,609.76, a decrease of 30.0% from CNY 9,708,132.46 in Q1 2014[23] - The company’s total comprehensive income for Q1 2015 was CNY 6,777,609.76, down from CNY 9,708,132.46 in the same period last year[24] Assets and Liabilities - Total assets increased by 1.07% to CNY 4,790,998,815.71 compared to the end of the previous year[6] - The company's current assets totaled CNY 1,421,156,628.02, compared to CNY 1,396,263,355.97 at the beginning of the year, reflecting a growth of approximately 1.1%[15] - The total liabilities of the company were CNY 1,866,168,615.76, up from CNY 1,822,191,688.09 at the beginning of the year, indicating an increase of about 2.4%[17] - The company's short-term borrowings decreased to CNY 1,152,666,190.00 from CNY 1,282,455,802.93, a reduction of approximately 10.1%[16] - The company's total non-current assets were CNY 3,369,842,187.69, compared to CNY 3,343,980,922.31 at the beginning of the year, reflecting an increase of approximately 0.8%[16] Cash Flow - Cash flow from operating activities improved by 24.30%, with a net outflow of CNY 50,580,875.79[6] - Cash flow from operating activities was CNY 207,069,413.90, compared to CNY 134,809,428.30 in the same period last year, indicating a significant increase[28] - Operating cash inflow totaled CNY 224,852,727.71, compared to CNY 145,181,973.63 in the previous year, representing an increase of 55%[29] - Net cash outflow from operating activities was CNY -50,580,875.79, an improvement from CNY -66,818,195.19 year-over-year[29] - Cash inflow from financing activities was CNY 379,618,248.18, down from CNY 446,010,000.00, reflecting a decrease of 15%[30] Expenses - Marketing expenses surged by 103.19%, attributed to increased efforts in opening specialty stores and online marketing[11] - Financial expenses rose by 59.04%, mainly due to higher bank financing costs[12] - Total operating costs for Q1 2015 were CNY 200,194,498.00, up 43.6% from CNY 139,278,155.27 in Q1 2014[22] - Sales expenses for Q1 2015 were CNY 8,485,730.68, significantly higher than CNY 4,176,303.51 in Q1 2014[23] Investment Income - Investment income increased by 86.82%, driven by higher dividends from investments in Weihai Commercial Bank[12] - The company recorded an investment income of CNY 14,567,790.11, which is an increase from CNY 7,797,892.27 in the previous year[23] Equity - The total equity attributable to shareholders of the parent company was CNY 2,908,498,918.62, slightly up from CNY 2,900,609,270.27 at the beginning of the year[17] - The total equity of the company as of Q1 2015 was CNY 2,999,265,304.91, slightly up from CNY 2,998,916,084.77[21] Accounts Receivable and Inventory - Accounts receivable increased by 37.78%, primarily due to sales of fresh ginseng worth CNY 14.52 million[11] - The company's accounts receivable increased to CNY 47,628,650.25 from CNY 34,567,561.39, representing a growth of approximately 37.8%[15] - The inventory balance as of March 31, 2015, was CNY 1,032,802,750.54, showing a slight increase from CNY 1,017,421,320.65 at the beginning of the year[15]