SD-GOLD(SH:600547)2015-03-16 16:00Financial Performance - Total revenue for 2014 was CNY 4,579,427, a decrease of 0.81% compared to CNY 4,616,776 in the previous year[2] - Operating profit decreased by 22.58% to CNY 115,535 from CNY 149,238 year-on-year[2] - Net profit attributable to shareholders fell by 24.64% to CNY 84,926, down from CNY 112,700 in the previous year[2] - Basic earnings per share decreased by 24.05% to CNY 0.60 from CNY 0.79[2] - The weighted average return on equity decreased by 4.23 percentage points to 9.61%[2] Assets and Equity - Total assets increased by 3.20% to CNY 2,259,320 from CNY 2,189,211 at the beginning of the period[2] - Shareholders' equity attributable to the parent company rose by 8.51% to CNY 922,552 from CNY 850,210[2] Market Conditions and Company Response - The company faced significant pressure on profitability due to a substantial decline in gold prices influenced by the international market[3] - The company implemented cost reduction and efficiency enhancement activities to mitigate the adverse effects of falling gold prices[4] Audit and Reporting - The financial data presented is preliminary and subject to final audit in the annual report[2]