2016-06-22 16:00Financial Performance - Operating revenue for 2015 was RMB 89.75 billion, a decrease of 7.41% compared to RMB 96.93 billion in 2014[26]. - Net profits attributable to shareholders of listed companies for 2015 were RMB 4.30 billion, down 19.42% from RMB 5.34 billion in 2014[26]. - Net cash flows from operating activities decreased by 17.58% to RMB 5.58 billion in 2015, compared to RMB 6.77 billion in 2014[26]. - Total assets as of the end of 2015 were RMB 75.96 billion, a decrease of 7.76% from RMB 82.35 billion at the end of 2014[26]. - Net assets attributable to shareholders of listed companies decreased by 7.78% to RMB 22.69 billion at the end of 2015, compared to RMB 24.61 billion at the end of 2014[26]. - Basic earnings per share decreased by 24.44% to RMB 0.705 compared to the previous year[28]. - The weighted average return on net assets decreased by 13.12 percentage points to 16.22%[28]. - The company reported a total of RMB 625.81 million in non-recurring profit or loss items for 2015[34]. - The gross profit margin increased by 0.35 percentage points to 27.96% compared to the previous year[70]. - Operating cost decreased by 7.86% to RMB 64.66 billion, with sales expenses increasing by 4.15%[120]. Dividends and Share Capital - The company proposed a cash dividend of RMB 2.12 per 10 shares for the reporting period[6]. - The total share capital as of the end of 2015 was RMB 6.12 billion, an increase of 101.03% from RMB 3.05 billion at the end of 2014[26]. - The company declared a cash dividend of RMB 2.12 per share for 2015, down from RMB 4.92 per share in 2014[173]. - The total amount of cash dividends distributed in 2015 was RMB 47,396,706.70, which is 3.54% of the net profit[175]. Market Performance and Strategy - In 2015, Haier's global market share for large home appliances was 9.8%, maintaining the top position for the seventh consecutive year[37]. - The company completed the acquisition of overseas white goods assets from Haier Group, impacting revenue by approximately 4.5%[28]. - The company is transitioning to a platform-type enterprise with the U+ Smart Life platform, integrating smart home solutions[42]. - The company is actively promoting the integration of GE home appliance business to enhance its global market layout[67]. - The company plans to implement the U+ Smart Life 2.0 strategy, focusing on scenario business and enhancing user experience through five key platforms[157]. - The company aims to enhance its capital structure by utilizing financial leverage and its own funds for normal operations and strategic projects[161]. Product Innovation and Development - The Company launched the world's first refrigerator with an air-suspending oil-free power refrigerating system, saving over 30% energy and increasing effective volume by 10-20L compared to common frequency-converter refrigerators[73]. - The Company introduced the first double-cylinder partition washing machine, Casarte Gemini Ella, achieving over 60% energy conservation and 45DB low noise, leading to a market share increase of more than 10 percentage points year-on-year for roller washing machines priced over RMB10,000[83]. - The Company developed the first product with "washing in clean water" technology, effectively removing over 90% of residual chlorine and impurities, addressing user demand for healthy bathing[85]. - The introduction of the innovative Y-shaped module machine saved half the occupying area for central air-conditioners, achieving an EER of 3.39, the highest among similar products[82]. - Haier's refrigerator technology for separate storage of dry and wet items maintained high humidity levels, leading to the establishment of international preservation standards in collaboration with authoritative institutions[75]. Acquisitions and Investments - The company acquired the entire shares of Haier Singapore Investment Holding Pte Ltd for RMB 4.874 billion, enhancing its overseas white goods assets[184]. - The company acquired 49% equity of Qingdao Haier Carrier Refrigeration Equipment Co., Ltd. and 45% equity of Mitsubishi Heavy Industries (Qingdao) Haier Air Conditioner Co., Ltd. for RMB 841 million[185]. - The company invested in a refrigerator factory in Russia and established an industrial zone in Pune, India, to support market expansion in Europe and South Asia[101]. - The acquisition of GE home appliance business, which holds nearly 20% market share in the US, is expected to enhance the Company's presence in the American market[102]. Challenges and Risks - The company anticipates risks from sluggish market demand due to macroeconomic slowdown, which could adversely affect the growth of the white goods industry[162]. - Loss of impairment on assets increased by 42.49% compared to the previous year, mainly due to inventory price drops[121]. - The influence of exchange rate fluctuations on cash and cash equivalents increased by 210.13% compared to the previous year[131]. Research and Development - R&D expenditure for the period was RMB 2.46 billion, accounting for 2.7% of total operating revenue[129]. - The company has established five top R&D centers globally, producing over 6,000 innovative ideas annually and reducing the R&D matching period from eight weeks to six weeks[58]. Sales and Distribution - The revenue from the e-commerce channel increased by nearly 50% in 2015, with retail sales during Tmall's November 11 event reaching RMB1.17 billion, ranking top among major appliance brands[93]. - The Company established 1,440 stores in 2015, including 153 large-scale experience stores, enhancing user experience and brand presence in primary and secondary markets[90]. - The company maintains over 8,000 county-level stores and more than 30,000 stores within town and country-level networks, ensuring efficient distribution and service[60].