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思美传媒(002712) - 2014 Q4 - 年度财报
Simei MediaSimei Media(SZ:002712)2015-04-17 16:00

Financial Performance - The company's operating revenue for 2014 was ¥2,150,761,318.31, representing a 31.27% increase compared to ¥1,638,485,095.92 in 2013[20] - The net profit attributable to shareholders decreased by 15.78% to ¥70,819,286.34 from ¥84,088,324.28 in the previous year[20] - Basic earnings per share fell by 26.96% to ¥0.84 from ¥1.15 in 2013[20] - The company reported a decrease in net profit after deducting non-recurring gains and losses by 19.82% to ¥64,764,057.13 from ¥80,768,819.52 in 2013[20] - The company's net profit attributable to shareholders was CNY 70.82 million, a decrease of 15.78% from the previous year[27] - The gross profit margin for television advertising decreased compared to 2013, while the brand management business saw an improvement in its gross margin[28] - The total revenue from the advertising sector reached ¥2,150,761,318.31, with a gross margin of 12.07%, while the revenue from television advertising was ¥1,718,932,093.58, showing an 11.02% increase[46] - The net profit for 2014 was reported at 130,689,240.30 yuan, with a distributable profit of 306,348,278.25 yuan[85] Cash Flow and Assets - The net cash flow from operating activities was negative at ¥372,196,337.16, a decline of 1,273.26% compared to a positive cash flow of ¥31,723,157.85 in 2013[20] - Operating cash inflow totaled ¥1,673,345,688.80, a 5.83% increase from 2013, while cash outflow rose by 32.02% to ¥2,045,542,025.96, resulting in a net cash flow deficit of ¥372,196,337.16[43] - Total assets increased by 49.66% to ¥1,193,259,918.38 at the end of 2014, up from ¥797,291,291.65 at the end of 2013[20] - The company's accounts receivable increased to ¥834,222,761.80, which is 69.91% of total assets, reflecting a 38.99% increase from the previous year[49] - Total current assets increased to ¥1,161,633,613.53 from ¥778,006,888.20, representing a growth of approximately 49.2%[194] - Total non-current assets increased to ¥31,626,304.85 from ¥19,284,403.45, reflecting a growth of approximately 64.3%[195] - Cash and cash equivalents decreased to ¥208,721,267.10 from ¥366,266,113.60, a decline of approximately 43.0%[194] Shareholder Returns and Dividends - The company plans to distribute a cash dividend of ¥1.50 per 10 shares, totaling approximately ¥13,198,492.64 based on the current total share capital[4] - The cash dividend for 2014 represents 18.64% of the net profit attributable to shareholders[84] - The cash dividend for 2013 was 25,595,852.70 yuan, which represented 30.44% of the net profit attributable to shareholders[84] - The company committed to distributing at least 15% of its distributable profits as cash dividends each year from 2013 to 2015[116] - The company emphasizes shareholder returns and has implemented a stable profit distribution policy[87] Business Segments and Revenue Sources - The television advertising revenue reached CNY 1,718.93 million, growing by 19.56% compared to the previous year[28] - Outdoor advertising revenue surged to CNY 137.88 million, marking an impressive growth of 89.03% year-on-year[28] - Internet advertising revenue saw a significant increase of 142%, totaling CNY 49.93 million[28] - The brand management segment generated CNY 20.81 million in revenue, reflecting an 11.30% decrease year-on-year[32] Expenses and Costs - The total cost of advertising services increased by 34.46% to CNY 1,891.11 million[35] - Sales expenses increased by 22.18% in 2014 compared to 2013, reaching ¥60,136,448.01, while management expenses rose by 19.03% to ¥77,634,302.67[39] - R&D expenditure for 2014 was ¥11,773,846.73, representing 1.42% of the net assets and 0.55% of the operating revenue[41] Corporate Governance and Compliance - The company has implemented a comprehensive internal control management system, improving operational efficiency and monitoring business processes[54] - The company has established a complete governance structure, including a board of directors and supervisory board, to ensure independent operations[173] - The company has implemented a strict insider information management system to ensure fair information disclosure to all shareholders[160] - The company has established a dedicated investor relations management system to enhance communication with investors and protect their rights[159] Employee and Talent Management - The total number of employees as of December 31, 2014, was 402[153] - The educational background of employees showed that 62.19% held a bachelor's degree or higher, totaling 250 employees[154] - The company has established partnerships with higher education institutions to cultivate technical talent[91] - The company has a focus on talent development and has implemented incentive policies to enhance employee engagement and creativity[55] Social Responsibility and Community Engagement - The company has been actively involved in social responsibility initiatives, including the production of public service advertisements[90] - The company actively participated in social welfare activities, including poverty alleviation and educational support, contributing to community progress[91] Audit and Financial Reporting - The company has a standard unqualified audit opinion for its financial statements for the year ended December 31, 2014[186] - The current auditor, Tianjian Accounting Firm, has provided services for 8 years, with a fee of RMB 800,000 for the reporting period[122] - The company has not experienced any major errors in annual report disclosures during the reporting period[183]