KINGSUN(300235)2018-04-17 16:00Financial Performance - The company's operating revenue for 2015 was ¥99,441,831.01, representing a 20.06% increase compared to ¥82,827,812.22 in 2014[20]. - The net profit attributable to shareholders for 2015 was ¥21,348,837.18, a decrease of 1.69% from ¥21,714,901.45 in 2014[20]. - The net profit after deducting non-recurring gains and losses was ¥14,421,121.85, down 1.98% from ¥14,712,487.34 in 2014[20]. - The total assets at the end of 2015 amounted to ¥367,993,667.70, an increase of 3.69% from ¥354,894,616.69 at the end of 2014[20]. - The company maintained a weighted average return on equity of 6.35% in 2015, slightly down from 6.67% in 2014[20]. - The net cash flow from operating activities for 2015 was ¥19,415,704.22, a decrease of 5.92% from ¥20,637,845.75 in 2014[20]. - The total sales revenue from the South China region was ¥65,043,383.12, marking a 35.64% increase year-on-year[48]. - The revenue from the "Gold Sun Education Software" product was ¥71,477,412.79, accounting for 71.88% of total revenue, with an 8.79% increase compared to the previous year[50]. - The gross profit margin for direct sales was 56.11%, while the gross profit margin for channel sales was 80.51%[50]. - The company reported a distributable profit of 101,909,002.02 RMB for the fiscal year 2015[124]. Dividend Policy - The company reported a profit distribution plan, proposing a cash dividend of 0.6 RMB per 10 shares based on a total of 158,400,000 shares[9]. - The company declared a cash dividend of 0.6 RMB per 10 shares for the fiscal year 2015, totaling 9,504,000 RMB, which represents 44.52% of the net profit attributable to shareholders[128]. - The cash dividend payout ratio for 2015 was 100% of the profit distribution total[125]. - The cash dividend policy aligns with the company's articles of association and has been approved by the shareholders' meeting[124]. - The company has maintained a consistent cash dividend distribution strategy over the past three years, with cash dividends of 15,840,000 RMB in 2014 and 5,280,000 RMB in 2013[128]. Market Strategy and Development - The company is actively developing new products and technologies, focusing on synchronous teaching software and online education services to enhance competitiveness[7]. - The company aims to balance its product development across various subjects, including language and mathematics, to reduce reliance on specific markets[6]. - The company is prioritizing the expansion into new sales regions, particularly targeting second and third-tier cities through partnerships with mainstream publishers[6]. - The company emphasizes the importance of keeping up with educational technology trends to ensure its products meet market demands[7]. - The company is committed to conducting market research to understand the needs of potential users in different regions[6]. - The company is focused on effective management during the development of educational projects to control costs and timelines[7]. - The company plans to raise funds through a non-public offering to invest in projects like the "Teaching Research Cloud Platform" and "Synchronous Resource Learning System," aimed at enhancing market share and product offerings[43]. - The company aims to expand its market presence by replicating successful business strategies from coastal cities to inland areas, resulting in a noticeable increase in regional user numbers[42]. - The company is exploring the preschool education market, having released the BBC children's program "布鲁精灵," although market activities were limited due to management changes at the partner organization[41]. Research and Development - The company has developed a total of 45 software copyrights and 10 works copyrights, with 5 new software copyrights added during the reporting period[33]. - The company has focused on the development and sales of synchronous education products, maintaining a leading position in the domestic market[30]. - The company has increased its investment in product research and development to align with customer needs and market changes[30]. - R&D expenditure totaled ¥18,664,074.86, representing 18.77% of total operating revenue, with a slight decrease from 21.16% in 2014[57]. - The number of R&D personnel increased to 120, accounting for 47.06% of total employees[58]. Risk Management - The company faces risks due to customer concentration, primarily in major urban areas like the Pearl River Delta and Yangtze River Delta, which may impact future profitability[6]. - The company has established a detailed plan for talent acquisition and training to mitigate management risks associated with its expanding scale[8]. - The company has implemented a comprehensive training system to support the development of its workforce, ensuring it meets the demands of rapid growth[8]. - The company has committed to several investment projects, including a major upgrade of educational software, with a total investment of ¥3,528 million, fully utilized[69]. - The company has not encountered any major changes in the feasibility of its projects[73]. Corporate Governance - The company has implemented an employee stock ownership plan approved by the board and shareholders, enhancing corporate governance[139]. - The company has ensured that minority shareholders have had sufficient opportunities to express their opinions and that their legal rights are protected[124]. - The company has maintained a continuous relationship with its accounting firm for 7 years, with an audit fee of 391,500 CNY[135]. - The company has not engaged in any major related party transactions during the reporting period[143]. - The company has a governance structure that includes a shareholders' meeting, board of directors, and supervisory board, ensuring clear responsibilities and authority[198]. Social Responsibility - The company donated winter clothing to children in remote areas, contributing to social responsibility efforts[162]. - The company plans to continue its philanthropic efforts to assist more children and families in need[162].