Financial Performance - Total revenue for the year ended December 31, 2024, decreased to HKD 207,227,000 from HKD 220,885,000 in 2023, representing a decline of approximately 6.0%[4] - Net profit for the year was HKD 13,491,000, compared to HKD 14,525,000 in 2023, reflecting a decrease of about 7.1%[4] - Basic earnings per share decreased to HKD 0.022 from HKD 0.028 in 2023, a decline of approximately 21.4%[5] - Total comprehensive income for the year was HKD 13,331 thousand, a decrease from HKD 14,604 thousand in 2023[23] - The group's profit before tax for 2024 is HKD 13,491,000, a decrease from HKD 14,525,000 in 2023, reflecting a decline of approximately 7.1%[40] Revenue Breakdown - Digital advertising revenue was HKD 199,290,000, accounting for 96.2% of total revenue, down from HKD 211,534,000 in 2023, which was 95.8% of total revenue[5] - Revenue from Customer A amounted to HKD 23,271,000 in 2024, down from HKD 27,635,000 in 2023, representing a decrease of approximately 15.5%[33] - Total customer contract revenue for 2024 was HKD 207,227,000, a decline from HKD 220,885,000 in 2023, indicating a decrease of about 6.2%[34] - Digital advertising revenue for 2024 was HKD 199,290,000, compared to HKD 211,534,000 in 2023, reflecting a decrease of approximately 5.8%[34] Dividends - The proposed final dividend is HKD 0.025 per share, in addition to an interim dividend of HKD 0.0167, totaling HKD 0.0417 for the year[5] - The board proposed a final dividend of HKD 0.025 per share, an increase from HKD 0.012 per share in 2023, subject to shareholder approval[20] - The proposed final dividend for 2024 is HKD 1.67 per share, compared to HKD 2.5 per share in 2023, reflecting a decrease of 33.2%[39] - The company plans to pay the final dividend on June 18, 2025, for shareholders registered by June 3, 2025[21] Costs and Expenses - The total employee cost for the year was approximately HKD 103.4 million, up from HKD 100.9 million in 2023, with a total employee count of 219[19] - Employee benefits expenses increased to HKD 103,428 thousand from HKD 100,901 thousand, representing a rise of approximately 2.5%[22] - The total cost of goods sold and services provided for 2024 is HKD 56,371,000, down from HKD 57,738,000 in 2023, indicating a reduction of about 2.4%[36] - The company reported a decrease in finance costs to HKD 2,742 thousand from HKD 3,766 thousand, a decline of approximately 27.3%[22] Assets and Liabilities - As of December 31, 2024, the group's cash and cash equivalents amounted to HKD 150 million, an increase from HKD 142.7 million in 2023[17] - Total assets decreased from HKD 252,362 thousand in 2023 to HKD 239,047 thousand in 2024, a decline of approximately 5%[24] - Total liabilities decreased from HKD 176,531 thousand in 2023 to HKD 174,407 thousand in 2024, a decrease of approximately 1.2%[25] - The company's cash and cash equivalents increased from HKD 142,738 thousand in 2023 to HKD 149,997 thousand in 2024, an increase of approximately 5%[24] Market Conditions - The competitive landscape in the advertising market has intensified, with advertisers seeking cost-effective marketing solutions due to economic uncertainties[6] - The geopolitical tensions and global monetary policies have continued to impact the local business environment, affecting consumer spending patterns[6] - The group anticipates a continued contraction in overall advertising spending due to changing consumer patterns and market instability[16] - The group remains optimistic about market recovery opportunities and the long-term growth prospects of online advertising solutions[16] Corporate Governance - The company has adhered to all corporate governance rules as per the listing regulations for the year[48] - The independent auditor, Ernst & Young, confirmed that the financial statements are consistent with the group's financial position for the year[46] - The audit committee has reviewed the consolidated financial statements and confirmed they were prepared in accordance with applicable accounting standards[47] - The company has not reported any violations of trading rules by employees with access to price-sensitive information during the year[49] Future Plans - The group plans to invest in digital platform talent and technology to meet the rising demand for digital advertising solutions[16] - The company has integrated its resources and does not provide separate operating segment data, focusing on overall business performance[30] - The annual performance announcement is available on the Hong Kong Stock Exchange website and the company's website[51] - The company plans to publish its annual report at an appropriate time on the aforementioned websites[51]
新传企划(01284) - 2024 - 年度业绩