Financial Performance - The Group's total revenue decreased to HK$207.2 million for the year ended December 31, 2024, down from HK$220.9 million in 2023, reflecting a decline of approximately 6.1%[15] - Revenue from digital advertising was HK$199.3 million, accounting for 96.2% of total revenue, compared to 95.8% in the previous year[15] - The Group's net profit for the year was HK$13.5 million, a decrease from HK$14.5 million in 2023, representing a decline of about 7.0%[15] - Basic earnings per share were HK2.2 cents, down from HK2.8 cents in 2023, indicating a decrease of 21.4%[15] - The Group anticipates that overall advertising expenditure will remain tight due to changing consumption patterns and an unstable market situation[41][44] Dividends - A final dividend of HK2.5 cents per share has been recommended, which, combined with the interim dividend of HK1.67 cents, results in a total dividend of HK4.17 cents per share for the full year[15] - The Group's interim dividend for the Year was HK$1.67 cents per share, totaling approximately HK$10 million[77] - The Directors recommended a final dividend of HK$2.5 cents per share, amounting to approximately HK$15 million, subject to shareholder approval[78] - The Company's distributable reserves as of December 31, 2024, totaled HK$160,836,000, with HK$15 million proposed as a final dividend[90] Market Conditions - Market uncertainties, including geopolitical tensions and global monetary policy, have impacted the local business environment, leading to cautious advertising spending by clients[16] - The Group continues to face challenges from changing consumption patterns among Hong Kong's inbound visitors and domestic consumers[16] - The media business has become increasingly competitive as advertisers seek cost-effective marketing campaigns[16] - The resumption of the Individual Visit Scheme for Shenzhen residents and recent interest rate cuts in the US are expected to positively impact market momentum and online advertising growth[45] Operational Strategy - The Group plans to enhance operational efficiency and expand its market presence by investing in digital platform talents and innovations[41][44] - The Group offers a wide range of advertising products and integrated services, including display banners, advertorials, and strategic services like SEO[39][42] - The Group operates nine media brands, providing integrated advertising solutions across various digital platforms since its establishment in 2011[20] - The Group has over 20 years of experience in the media industry, establishing a diverse client portfolio that includes multinational corporations and small to medium-sized enterprises[40][43] Financial Position - As of December 31, 2024, the Group's cash and cash equivalents amounted to HK$150.0 million, an increase from HK$142.7 million in 2023[46] - The Group had no bank borrowings as of December 31, 2024, maintaining a gearing ratio of 1.0%, up from 0.4% in 2023[46] - Current assets and current liabilities were approximately HK$213.1 million and HK$38.7 million, respectively, resulting in a current ratio of 5.5, down from 5.9 in 2023[47] - The Group's financial position is considered sufficient for operations and future development plans as of December 31, 2024[47] Management and Governance - The Group's management team includes professionals with qualifications in law, accounting, and business administration[63][64][66] - The company has appointed several independent non-executive directors to strengthen corporate governance and oversight[63][64][67] - The Board consists of six Directors, including three Executive Directors and three Independent Non-Executive Directors, all possessing relevant skills and experience[166] - The Board is committed to maintaining a high standard of corporate governance, fully complying with all provisions of the Corporate Governance Code during the year[158] Shareholder Information - The Group's five largest customers accounted for approximately 36% of total revenue, while the largest customer accounted for 11%[100] - The Group's five largest suppliers accounted for approximately 54% of total purchases, with the largest supplier accounting for 46%[101] - New Media Lab Holdings owns 315,000,000 shares, representing 52.5% of the issued voting shares[135] - The company has confirmed compliance with the non-competition agreement during the year, with no violations reported by the parties involved[149] Human Resources - As of December 31, 2024, total staff costs were approximately HK$103.4 million, an increase from HK$100.9 million in 2023, with 219 employees[54] - The gender diversity level of the Board is 33.3%, with two female directors out of six, exceeding the target of at least 25%[177] - As of December 31, 2024, the total workforce is composed of 66% female and 34% male, while senior management comprises 37.5% female and 62.5% male[178] Awards and Recognition - "Economic Digest" received four awards including "Overall - Gold Award" and "Social Media - Gold Award" at the 9th Media Convergence Awards, highlighting the Group's excellence in technology and innovation[35]
新传企划(01284) - 2024 - 年度财报