Guifaxiang(002820)2025-04-17 11:35Financial Performance - The company's net profit attributable to shareholders is expected to be between 6 million and 7 million yuan, representing a decline of 67.91% to 62.56% compared to the same period last year, where it was 18.6986 million yuan[2]. - The net profit after deducting non-recurring gains and losses is projected to be between 5.65 million and 6.65 million yuan, down 68.74% to 63.20% from 18.0722 million yuan in the previous year[2]. - Basic earnings per share are expected to be between 0.03 yuan and 0.04 yuan, compared to 0.09 yuan per share in the same period last year[2]. - The financial data in this earnings forecast has not been audited by an accounting firm[3]. - Investors are advised to exercise caution as the specific data for Q1 2025 will be disclosed in the company's detailed report[6]. Business Operations - The company's e-commerce business continues to grow, but there has been a decline in foot traffic and average transaction value in direct store channels[4]. - Revenue from distribution channels has decreased due to the impact of renovations at certain scenic spots[4]. - The increase in fixed manufacturing costs due to reduced production has led to a rise in unit costs and a slight decrease in gross margin[4]. - Advertising and marketing expenses have increased as the company continues to promote its brand[5]. - Management expenses, including depreciation of newly purchased and constructed office buildings and IT system service fees, have also increased year-on-year[5].