
Financial Performance - The company's revenue for the year ended December 31, 2024, was RMB 80,650,914, an increase from RMB 80,418,075 in 2023, representing a growth of 0.29%[13] - Profit before taxation increased to RMB 6,059,654 in 2024, up from RMB 4,779,461 in 2023, marking a growth of 26.8%[13] - The profit attributable to owners of the company reached RMB 3,734,429 in 2024, compared to RMB 3,117,461 in 2023, reflecting a year-on-year increase of 19.7%[13] - The basic earnings per share for 2024 was reported at 66.28 RMB cents, compared to 55.33 RMB cents in 2023, indicating a significant increase[13] - For the full year 2024, the Group's revenue grew 0.3% year-on-year to RMB 80.651 billion[58] - EBITDA grew 17.3% year-on-year to RMB 9.628 billion[58] - Profit attributable to shareholders increased by 19.8% year-on-year to RMB 3.734 billion[58] - Basic earnings per share rose by RMB 10.95 cents to RMB 66.28 cents[58] Market Position and Strategy - The company's market capitalization as of December 31, 2024, was HK$57 billion[12] - The company aims to strengthen its logistics and sales network with the goal of becoming the largest group for Chinese instant food and beverages globally[12] - The company has established a strategic alliance with PepsiCo for the beverage business in China, enhancing its market position[9] - The company plans to enhance investment in product innovation, branding, and channel expansion to ensure robust operations through 2025[35] - The company aims to strengthen the emotional connection with young consumer groups through targeted marketing strategies[34] - The company is focused on integrating digital technologies to enhance operational efficiency and consumer engagement[34] Sales and Distribution - The group operates an extensive sales network with 357 sales offices and 271 warehouses, serving 67,215 wholesalers and 220,623 direct retailers as of December 31, 2024[11] - The number of direct retailers increased to 217,087 in 2023, up from 254,975 in 2022, indicating a strategic focus on refining channel operations[29] - The company reported a total of 76,875 wholesalers in 2023, a slight increase from 76,528 in 2022, indicating stable distribution channels[29] Product Performance - Revenue from instant noodles declined 1.3% year-on-year to RMB 28.414 billion, accounting for 35.2% of total revenue[60] - Revenue from beverages grew 1.3% year-on-year to RMB 51.621 billion, representing 64.0% of total revenue[60] - The gross profit margin for the instant noodles business improved by 1.6 percentage points to 28.6% year-on-year, which helped offset the revenue decline[65] - The beverage business generated a gross profit of RMB 18,236.19 million with a gross profit margin of 35.3%, reflecting an 11.5% increase in gross profit year-on-year[62] Innovation and Product Development - The Group introduced advanced aerospace food technology, becoming the first instant noodle company to obtain a patent for aerospace application, enhancing product quality and technological strength[69] - The "Fresh Q Noodles" set a new benchmark in the non-fried noodle market, leading industry innovation with its fresh and chewy texture[73] - The "Golden Stock Beef" flavor from the "Soup Chef" line received widespread consumer praise, indicating successful product innovation[73] - The "Master Kong Mini Bucket" product line targeted outdoor and midnight snack scenarios, achieving steady sales growth[70] - The "Sugar-free Jasmine Green Tea" was launched, made from 100% hand-picked Hengzhou jasmine, catering to the health-conscious consumer trend[80] Financial Management and Cash Flow - The Group generated a net cash inflow of RMB8.264 billion from operating activities and a net cash outflow of RMB2.856 billion from investing activities during the year[93] - As of December 31, 2024, the Group's bank deposits and cash amounted to RMB16.003 billion, an increase of RMB1.264 billion compared to December 31, 2023[94] - The Group's total assets and total liabilities were RMB53.149 billion and RMB35.534 billion respectively, with a debt ratio of 66.9%, down by 0.7 percentage points from the previous year[95] - The gearing ratio improved from -7.3% as of December 31, 2023 to -19.3% in the current period[95] Sustainability and ESG Initiatives - The company is committed to social responsibility, aiming to create lasting value for consumers and rich returns for shareholders[112] - The Sustainable Development Committee oversees the Group's ESG governance and performance, ensuring compliance with relevant laws and regulations[126] - Master Kong emphasizes sustainable development with a mission to promote Chinese food culture and aims to resonate its development with consumer interests[131] - The Company has identified five core ESG tasks: food safety construction, product responsibilities, energy conservation and environmental protection, win-win partnerships, and corporate contribution[133] - Master Kong actively promotes research projects on salt reduction, sugar reduction, fat reduction, and nutritional fortification to meet consumer health needs[141] Food Safety Management - The company has established a food safety management structure that includes various specialized groups to ensure comprehensive supervision of the food safety system[190] - Master Kong has implemented the Management Measures for Retrospective Withdrawal of Products to trace production factors and recover defective products promptly[190] - The company conducts over 1,500 food safety risk monitoring indicators and performs more than 3.5 million quality tests annually[189] - In 2024, there were no product recalls for safety and health reasons in products sold or shipped by Master Kong[192] Employee Development and Talent Management - The Group recruited over 3,500 fresh graduates and hosted nearly 1,000 college students for internships, enhancing its grassroots talent pool[105] - The Leadership Empowerment Center was launched in May 2024, focusing on empowering core talent in management and strategy[99] Awards and Recognition - Master Kong was selected for the 2024 Fortune China 500 List, reflecting its exceptional innovation capabilities and profitability[165] - The Chief Financial Office of Master Kong received the "Value Cooperation Partner" title from China Merchants Bank for its focus on digital financial innovation[167] - Master Kong was honored with two Forbes China 2024 ESG Awards for its achievements in product innovation and sustainable development[168]