2025-04-24 08:41Financial Performance - The company reported a total revenue of HKD 3,258 million for 2024, a decrease of 2% compared to HKD 3,323 million in 2023[2]. - The electronic commerce business revenue dropped significantly by 74%, from HKD 486 million in 2023 to HKD 127 million in 2024[2]. - The total assets decreased by 13% from HKD 6,249 million in 2023 to HKD 5,446 million in 2024[2]. - The company experienced a 36% reduction in shareholder losses, from HKD 763 million in 2023 to HKD 491 million in 2024[2]. - The total expenses decreased by 15% from HKD 3,844 million in 2023 to HKD 3,279 million in 2024, reflecting cost management efforts[2]. - In 2024, the company achieved a positive EBITDA of HKD 295 million, marking a significant breakthrough after several years of challenging operations[62]. - The company recorded a net profit attributable to shareholders of HKD 53 million in the second half of 2024, excluding any non-recurring items, representing an important milestone in its recovery and transformation journey[62]. - The segment revenue for Hong Kong Television Broadcasting increased by 17% year-on-year to HKD 1.638 billion, driven by a 14% growth in advertising revenue from free-to-air channels despite a weak overall advertising market[73]. - The segment EBITDA turned from a loss of HKD 272 million in 2023 to a profit of HKD 110 million in 2024, benefiting from revenue growth and cost reduction efforts[73]. - The company achieved significant recognition at the 2024 Asia Content Awards, with "News Queen" winning multiple awards including Best Actress and Best Supporting Actress[28]. User Engagement and Digital Presence - MyTV SUPER has reached 10.8 million users, with 2 million monthly active users, showcasing strong user engagement[3]. - The company has over 64 million followers across various social media platforms, indicating a robust online presence[3]. - The company conducted over 1,280 live streaming sessions on Douyin and Taobao, attracting 264 million views, highlighting its effective e-commerce strategy[3]. - The average weekly reach of self-operated digital terrestrial television channels was 15 million viewers, with a prime time average rating of 21.02 points, capturing 79% of the total audience share[78]. - The new TVB Plus channel launched on channel 82 combines traditional TV programming with digital platforms, enhancing viewer engagement and experience[79]. - The myTV SUPER app has achieved a total of 420,000 downloads, indicating that viewers primarily watch content on large-screen televisions[134]. - The company continues to enhance its digital content integration, providing a more immersive viewing experience for audiences[113]. Content Production and Awards - The company received multiple awards for its productions, including "Best Actress" for the series "News Queen" at the 29th Asian Television Awards[24]. - The company is committed to developing new technologies and content to adapt to changing viewer preferences[22]. - The program "News Perspective: Let Me Breathe for Two Hours" won the Best Current Affairs Program award in the Asian specific market[29]. - "News Queen" also won the Global Best Series award and Sheren Tang was recognized as the Global Best Actress[36]. - The company received accolades for its innovative programming and creative industry contributions at the 15th Macau International Television Festival[39]. - The company continues to expand its market presence and enhance its content offerings through strategic awards recognition and program development[29]. - The company produced a special program to celebrate the 75th anniversary of the founding of the People's Republic of China, which attracted a large audience and enhanced national pride[128]. - The documentary series "The Endless Road" has completed its fourth season, showcasing significant developments along the Belt and Road Initiative[129]. Strategic Partnerships and Market Expansion - The company has entered into strategic partnerships with Youku and Tencent for co-production and distribution of programs[22]. - The company aims to expand its market presence through acquisitions and partnerships in the entertainment sector[21]. - The partnership with Youku expanded to a total of nine co-produced dramas, including the highly anticipated "News Queen 2," set to begin filming in Q2 2025[157]. - Tencent Video has also increased its order to eight co-produced dramas, reflecting the popularity of Hong Kong dramas in mainland China[158]. - The company is focusing on closer integration of e-commerce with its television channels to create sales conversion opportunities[149]. Challenges and Future Outlook - The company anticipates continued challenges in the retail environment in Hong Kong for 2024, despite cost-saving measures taken[200]. - The company has written off all goodwill and related intangible assets totaling HKD 94 million due to low recoverability in the current market environment[200]. - The cumulative expected credit loss provision for promissory notes increased to HKD 656 million from HKD 312 million in 2023 due to the assessment of ITT's repayment ability[198]. - The company is currently producing seven dramas at various stages, including "Justice Goddess" and "Couple's Game," to continue driving revenue growth from co-productions[167]. - The company plans to enhance digital advertising revenue and maintain a solid subscription revenue base by launching a new upgraded free service[146].