香港科技探索(01137) - 2024 - 年度财报

Financial Performance - Total Gross Merchandise Value (GMV) for the year ended December 31, 2024, was HKD 8,589,825, representing a 2.0% increase from HKD 8,423,983 in 2023[10] - Total completed orders GMV for the same period was HKD 8,511,995, up 2.2% from HKD 8,330,130 in 2023[10] - Revenue for the year was HKD 3,839,509, a slight increase of 0.7% compared to HKD 3,811,706 in 2023[10] - Adjusted EBITDA decreased by 60.0% to HKD 52,186 from HKD 130,622 in the previous year[10] - The company reported a net loss attributable to shareholders of HKD 66,700, a significant decline from a profit of HKD 45,321 in 2023, marking a 247.2% change[10] - Cash position decreased by 5.6% to HKD 541,705 from HKD 573,593 in 2023[11] - Total equity attributable to shareholders fell by 12.8% to HKD 1,871,619 from HKD 2,145,348 in the previous year[11] - Capital expenditures on property, plant, and equipment dropped by 72.0% to HKD 72,504 from HKD 258,830 in 2023[10] - Adjusted free cash flow was negative HKD 33,438, an improvement of 22.4% from negative HKD 43,099 in 2023[10] Customer Engagement and Services - The "Street Market Same-Day Meal" service now covers over 90% of HKTVmall customers, exceeding the 75% target set for 2022[33] - HKTVmall launched a new group chat feature "ChicChat" in its app, allowing merchants to directly communicate with customers[34] - The introduction of the "Unlimited Add-On" feature has significantly increased customer engagement, with over 278,000 unique customers utilizing this feature in 2024[92] - The new eight-hour express delivery service has exceeded initial targets, with over 259,000 products available for delivery within eight hours, surpassing the goal of 120,000 products set at the beginning of 2024[90] - Customer purchase frequency using the eight-hour express delivery service is 33.0% higher than that of customers using standard delivery services[94] Product and Market Expansion - The company plans to expand its market presence in Southeast Asia, targeting a 10% market share by the end of 2024[76] - HKTVmall aims to expand its product offerings to 100,000 items by 2025 to cater to new residents in Hong Kong[97] - New product launches in the pet supplies category are expected to contribute an additional HKD 50 million in revenue in Q1 2024[79] - The company is exploring potential acquisitions to enhance its product offerings and market reach, with a focus on technology-driven solutions[76] Operational Efficiency and Cost Management - The company has implemented a new membership system effective January 1, 2024, lowering the free shipping threshold for VIP, Gold VIP, and Diamond VIP members to enhance customer experience[93] - The delivery cost as a percentage of total merchandise transaction value has increased in 2024 due to strategic measures aimed at enhancing customer shopping experiences[88] - The mixed gross margin/commission rate has been adjusted to reflect shared expenses offset, indicating a focus on improving profitability[86] - Operating expenses rose by HKD 192,500,000 to HKD 2,171,800,000 in 2024, maintaining a percentage of 21.7% relative to the total gross merchandise transaction value[110] Environmental, Social, and Governance (ESG) Initiatives - The company has increased the recycling volume and scope of waste, reducing the amount sent to landfills[176] - The company plans to explore the use of more electric vehicles to reduce greenhouse gas emissions, having purchased its first refrigerated electric truck by the end of 2023[176] - The company has implemented a reward program for merchants to encourage the reduction of plastic usage and the transition to environmentally friendly materials[176] - The company has established a cross-functional team to monitor environmental, social, and governance performance across departments[178] - The company is committed to reducing its carbon footprint and has set carbon reduction targets to manage climate change risks and opportunities[176] Future Projections and Strategic Planning - Total gross merchandise value (GMV) target for 2025 is HKD 8,370,000,000, with 2024 performance at HKD 8,580,000,000[153] - HKTVmall's total GMV for 2025 is targeted at HKD 7,800,000,000, while 2024 performance was HKD 8,270,000,000[156] - Adjusted EBITDA margin for 2025 is projected to be approximately 3.7% to 3.9%, equating to HKD 290,000,000 to HKD 310,000,000[156] - The company plans to extend its core capital expenditure plan of HKD 250,000,000 to HKD 300,000,000 for at least two more years, covering 2025 to 2028[163] Risk Management and Compliance - The company conducted an annual review of its risk management and internal control systems, finding them reasonable and effective without significant deficiencies[179] - The company has implemented various measures to ensure compliance with intellectual property laws and protect third-party rights[195] - The company emphasizes the importance of data protection and has established comprehensive policies to safeguard personal information[196] - A 24-hour managed security operations center has been established to enhance cybersecurity measures[197]