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佳兆业美好(02168) - 2024 - 年度财报
KAISA PROSPERKAISA PROSPER(HK:02168)2025-04-28 12:18

Company Overview - The company ranked 12th in the national comprehensive strength among property service providers[3]. - The brand valuation is RMB 7.651 billion[3]. - The company manages 728 projects with a total area of 102.7 million square meters[5]. - The company provides services to approximately 510,000 property units nationwide[6]. - The company has over 20 branch companies across the country[3]. Financial Performance - For the year ended December 31, 2024, the Group's revenue decreased by approximately RMB58.8 million to RMB1,735.4 million, representing a decrease of approximately 3.3% compared to the same period in 2023[52]. - Revenue from property management services amounted to RMB1,389.4 million, while revenue from value-added services to property owners and non-property owners amounted to RMB162.1 million and RMB183.9 million, respectively[52]. - The Group's gross profit decreased by approximately 7.7% to approximately RMB444.5 million from approximately RMB481.3 million for the year ended December 31, 2023[53]. - The Group reported a profit of approximately RMB25.6 million for the year ended December 31, 2024, compared to a loss of approximately RMB437.6 million for the year ended December 31, 2023[53]. - Profit attributable to owners of the Company was approximately RMB14.6 million, a significant recovery from a loss of approximately RMB450.0 million for the year ended December 31, 2023[54]. - Total revenue for the year ended December 31, 2024, decreased by approximately 3.3% to approximately RMB 1,735.4 million from RMB 1,794.3 million for the year ended December 31, 2023[80]. - Gross profit for the year ended December 31, 2024, decreased by approximately 7.7% to approximately RMB 444.5 million from RMB 481.3 million for the year ended December 31, 2023[81]. Market and Industry Trends - The real estate industry is undergoing positive changes due to favorable policies aimed at stabilizing the market and preventing risks[38]. - Despite favorable policies, the real estate development market is gradually contracting, with significant declines in investment and sales areas[39]. - The property management industry continues to show a "Stock + Increment" development model, indicating solid fundamentals despite a deceleration in the real estate market[44]. - The overall development trend of property management services is promising, with a reasonable layout of the property industry and competitive service offerings[110]. Strategic Initiatives - In 2024, the company launched several quality enhancement campaigns, including "Spring Breeze in Kaisa 2.0" and "Rejuvenating with Quality" to improve customer experience[21]. - The company has invested in safety initiatives, including "100 Days of Safety without Accident" to enhance fire safety awareness among employees and residents[22]. - Kaisa Prosperity expanded its offline exhibition halls to 11 cities, enhancing the integration of property services and value-added services[28]. - The Group's strategic focus includes the integration of intelligent technology to enhance service quality and operational efficiency[45]. - The Group launched special campaigns such as "Jiarun Campaign" and "Jiafen Campaign" to improve customer services, focusing on enhancing customer experience through various quality initiatives[58]. Community Engagement and Social Responsibility - The company actively explored incremental market-oriented operational models to improve the accessibility and sustainability of quality medical services for community residents[26]. - Kaisa Prosperity collaborated with the "Yuehuanxin" platform to provide over 700 community residents with reliable recycling solutions, promoting resource recycling[30]. - The Group implemented community cultural systems to enhance neighborhood harmony and improve the happiness index of property owners[63]. - A large number of personnel were deployed for safety campaigns, effectively improving fire safety awareness and emergency response capabilities among residents[64]. - The Group launched social responsibility initiatives in multiple cities, equipping projects with AEDs and conducting emergency training to reduce unnatural deaths[65]. Operational Efficiency and Cost Management - The company aims to strengthen its foundation while reducing costs and increasing revenue[21]. - The Group focused on enhancing operational service capabilities in community life and asset management, achieving stable revenue growth while reducing costs[67]. - Direct operating expenses decreased by approximately RMB22.0 million from approximately RMB1,312.9 million in 2023 to approximately RMB1,290.9 million in 2024[135]. - Selling and marketing expenses decreased by approximately 13.5% from approximately RMB12.6 million in 2023 to approximately RMB10.9 million in 2024[150]. - Administrative expenses decreased by approximately 9.8% from approximately RMB189.9 million in 2023 to approximately RMB171.3 million in 2024[151]. Employee and Asset Management - As of December 31, 2024, the Group employed 12,013 employees, a decrease from 12,713 employees as of December 31, 2023[195]. - The Group recorded goodwill of approximately RMB136.5 million as of December 31, 2024, down from approximately RMB160.8 million as of December 31, 2023 due to an impairment loss[168]. - Accounts receivable increased to approximately RMB455.6 million as of December 31, 2024 from approximately RMB393.6 million as of December 31, 2023, primarily due to slower collection rates amid the economic recovery[172]. Revenue Breakdown - Revenue from residential communities amounted to RMB 784,727,000, accounting for 56.5% of total revenue, while non-residential properties generated RMB 604,648,000, making up 43.5%[103]. - The total property management services revenue for 2024 was RMB 1,389,375,000, compared to RMB 1,338,099,000 in 2023, indicating a year-over-year increase of 3.8%[103]. - Revenue from value-added services to property owners decreased by approximately 7.9% from approximately RMB176.1 million in 2023 to approximately RMB162.1 million in 2024[131]. - Revenue from value-added services to non-property owners decreased by approximately 34.3% from approximately RMB280.1 million in 2023 to approximately RMB183.9 million in 2024[132].