ZHI-TECH(SZ:300785)2025-04-28 16:20Financial Performance - The company's operating revenue for 2024 reached ¥1,517,624,375.19, representing a 4.55% increase compared to ¥1,451,638,435.53 in 2023[23]. - The net profit attributable to shareholders for 2024 was ¥75,240,530.76, a slight increase of 0.62% from ¥74,775,270.53 in 2023[23]. - The net profit after deducting non-recurring gains and losses increased by 13.93% to ¥71,822,744.73 in 2024 from ¥63,039,104.14 in 2023[23]. - The total assets of the company at the end of 2024 were ¥2,435,088,412.82, reflecting a 7.59% increase from ¥2,263,237,471.89 at the end of 2023[23]. - The basic earnings per share remained stable at ¥0.38 for both 2024 and 2023[23]. - The company reported a net cash flow from operating activities of ¥117,042,102.27 in 2024, up 4.60% from ¥111,898,585.83 in 2023[23]. - The total equity attributable to shareholders increased by 2.68% to ¥1,904,397,403.87 at the end of 2024 from ¥1,854,700,953.50 at the end of 2023[23]. - The weighted average return on equity decreased to 4.01% in 2024 from 4.12% in 2023[23]. - The company's total internet marketing revenue for 2024 was CNY 1.52 billion, representing a 4.55% increase from CNY 1.45 billion in 2023[48]. - The revenue from information promotion was ¥671,720,446.50, accounting for 44.26% of total revenue, with a slight decrease of 0.68% from the previous year[138]. - The operating service fee revenue increased by 17.29% to ¥327,256,341.15, representing 21.56% of total revenue[138]. - The total operating revenue for 2024 reached ¥1,517,624,375.19, representing a year-on-year increase of 4.55% compared to ¥1,451,638,435.53 in 2023[137]. User Engagement and Growth - The average monthly active users reached a significant number, with data sourced from third-party platforms indicating a steady user engagement[17]. - The average daily user engagement metrics indicate a positive trend in user retention and activity levels[17]. - The average monthly active users reached 39.68 million, a year-on-year increase of 0.99%[107]. - The registered user count reached 30.35 million, growing by 5.03% year-on-year[109]. - The mobile app activation volume was 77.59 million, reflecting an 8.05% year-on-year increase[109]. - The penetration rate of daily order users on the mobile app was 14.07%, up by 0.58 percentage points from the previous year[110]. - The average daily session duration per user on the mobile app decreased to 8 minutes and 53 seconds, down 11.61% year-on-year[110]. Risk Management - The company emphasizes the importance of risk awareness regarding macroeconomic, compliance, and operational risks in its future outlook[4]. - The company acknowledges the potential risks it may face in the upcoming periods, including industry-specific challenges[4]. - The company faces macroeconomic risks that could significantly impact revenue from internet advertising and value-added services due to potential declines in consumer demand[184]. - The company is committed to compliance with internet regulations, facing risks related to content management and user data protection, which could affect operations[185]. - The company is investing in system stability and network security to address risks from fluctuating user traffic and potential cyber threats[193]. - The company acknowledges risks associated with generative AI, including copyright disputes, ethical concerns, and potential regulatory changes affecting AI products[198]. - The company will implement strict data collection and usage protocols, conduct rigorous model testing, and monitor AI technology trends to mitigate AI-related risks[199]. - The company is entering international markets, facing global risks such as political instability, legal compliance, cultural differences, and varying consumer behaviors[200]. Technology and Innovation - The company is focused on expanding its market presence and enhancing its product offerings through new technologies and strategies[4]. - The company is focusing on leveraging AI to enhance content recommendation and consumer engagement, addressing the challenge of content overload in the market[40]. - The company has upgraded its app to "AI Native SMZDM GEN2," leveraging AI to improve content collection and generation, aiming to enhance consumer-brand connection efficiency[59]. - The company has developed an AI shopping assistant named "Xiao Zhi," which was launched in February 2024, significantly improving user experience and personalized shopping decisions[76]. - The AI product matrix includes one large model, two databases, three engines, and four types of applications, aimed at driving efficiency and innovation[81][82]. - The company aims to enhance internal management efficiency through the application of AI technology across all employee roles and business processes[180]. - The company plans to focus on AI technology integration and innovation in product development to enhance market competitiveness by 2025[178]. - The company aims to accelerate the development of AI-based innovative products, including a standalone Agent product for intelligent consumption decision-making[181]. Strategic Partnerships and Market Expansion - The company has formed long-term partnerships with major e-commerce platforms and brands, including Alibaba, JD.com, and Nike, enhancing its market presence and service offerings[74]. - The company is expanding its services on emerging content platforms like Douyin and Kuaishou, but faces risks from frequent policy changes that could impact new business development[190]. - The company officially launched the "Worth Buying" model in the international market, starting with Thailand in 2024, aiming for global expansion by 2025[183]. - The company will implement a comprehensive internationalization strategy to expand its global market presence[182]. Content Ecosystem and User Experience - The company is focused on building a robust content ecosystem to support high-quality content production, benefiting both consumers and brands[56]. - The company plans to enhance its content ecosystem by diversifying content types and improving quality to attract and retain users amid increasing industry competition[188]. - In 2024, user-generated content (UGC) accounted for 51.02% of the content on the platform, while AI-generated content (AIGC) made up 44.10%, highlighting the significant role of AI in content creation[57][59]. - The "What Worth Buying GEN2" platform was upgraded, utilizing AI technology to enhance user experience and content quality, resulting in a total content release of 34.04 million, a 19.31% increase year-on-year[84][93]. - AI-generated content (AIGC) contributed 1,501.28 million to the total content, accounting for 44.10% of the overall content released, with a year-on-year growth of 43.51%[93]. - The company has established partnerships with various third-party AI platforms and smart terminal products to enhance consumer decision-making experiences[87]. Investment and Financial Strategy - The company has adopted a prudent investment strategy in response to external environmental changes, ensuring effective use of raised funds[172]. - The company reported a significant increase of 73.67% in product sales revenue, reaching ¥4,097,080.27[138]. - The total amount raised from a private placement was ¥72,849.93 million, with a net amount of ¥71,305.98 million after expenses[169]. - The cumulative investment amount as of the end of the reporting period was 4.41 billion, representing a 6.62% increase[171]. - The projected benefits from the projects are expected to reach 2.53 billion by the end of the reporting period[171]. - The cumulative benefits realized by the end of the reporting period amounted to 3.98 billion[171]. Employee and Operational Efficiency - The company implemented a diversified incentive mechanism combining short-term and long-term rewards to enhance employee motivation and retention[134]. - The organization streamlined management layers to enhance operational efficiency and decision-making speed[129]. - The number of R&D personnel decreased by 11.11% to 392, while the proportion of R&D staff increased to 24.95%[158]. - The company plans to increase R&D investment and strengthen its technical talent pool to maintain a leading position in domestic industry technology[197].