线上线下(300959) - 2024 Q4 - 年度财报

Financial Performance - The company's operating revenue for 2024 was ¥1,135,600,294.81, a decrease of 23.37% compared to ¥1,481,878,357.20 in 2023[20]. - The net profit attributable to shareholders for 2024 was ¥30,459,433.90, an increase of 15.44% from ¥26,386,120.06 in 2023[20]. - The net profit after deducting non-recurring gains and losses for 2024 was ¥4,234,179.88, a significant decrease of 75.21% compared to ¥17,078,291.57 in 2023[20]. - The net cash flow from operating activities for 2024 was ¥125,206,101.71, a substantial increase of 467.37% from -¥34,081,494.77 in 2023[20]. - The total assets at the end of 2024 were ¥1,443,609,825.51, an increase of 8.30% from ¥1,332,994,410.30 at the end of 2023[21]. - The net assets attributable to shareholders at the end of 2024 were ¥1,175,836,977.73, a decrease of 1.23% from ¥1,190,477,320.24 at the end of 2023[21]. - The company achieved total revenue of CNY 1,135.60 million in 2024, a decrease of 23.37% compared to the previous year[56]. - The net profit attributable to shareholders was CNY 30.46 million, an increase of 15.44% year-on-year[56]. Dividend Distribution - The company plans to distribute a cash dividend of 3.30 CNY per 10 shares (including tax) based on a total share capital of 79,768,900 shares after excluding repurchased shares[4]. - The company distributed a cash dividend of ¥2.7 per 10 shares (including tax) based on a total share capital of 81,180,800 shares, amounting to a total cash dividend of ¥26,323,737.00 (including tax)[146][147]. - The total cash dividend distributed, including other methods, amounts to CNY 46,518,308, which represents 100% of the total profit distribution[148]. Business Operations - The company operates several wholly-owned subsidiaries, including Kashgar Yunhai Network Technology Co., Ltd. and Shenzhen Kaifeng Network Technology Co., Ltd.[12]. - The company is positioned to benefit from the ongoing growth in the mobile information services industry, supported by advancements in 5G technology and increased demand for efficient information transmission[32]. - The company has established a robust technical platform that supports efficient and secure mass SMS delivery, crucial for its mobile information services[40]. - The company is expanding its service offerings to include international SMS services, supporting domestic enterprises in their overseas business expansion[41]. - The company has developed a comprehensive marketing service that includes strategy formulation, resource integration, and performance monitoring, enhancing its competitive edge[44]. Digital Marketing and E-commerce - The digital marketing business is focusing on short video and information flow sectors, establishing stable partnerships with top media platforms like ByteDance and Tencent[42]. - The mobile messaging business volume in China reached 20,162 billion messages in 2024, a year-on-year increase of 7.9%[31]. - The mobile messaging business revenue in China was ¥46.3 billion in 2024, reflecting a growth of 2.5% compared to the previous year[31]. - In 2024, the total revenue from internet marketing reached ¥408,720,244.65, accounting for 35.99% of total operating income, a decrease of 6.81% compared to ¥438,571,724.47 in 2023, which was 29.60% of total operating income[47]. - The e-commerce sector generated ¥103,834,543.67 in revenue, representing 9.14% of total operating income, down 35.41% from ¥160,757,952.31 in 2023, which accounted for 10.85%[48]. Risk Management - The company emphasizes the importance of risk awareness regarding forward-looking statements and potential risks outlined in the report[4]. - The company faces regulatory risks that may increase compliance costs but will adjust strategies to mitigate operational risks[100]. - The company is addressing potential product substitution risks from OTT services by extending its technology platform and diversifying revenue sources[100]. - The company is managing accounts receivable risks by optimizing client selection and enhancing collection efforts[100]. - The company faces risks of declining gross margins due to market competition and industry fluctuations, and is actively optimizing supplier resources and enhancing operational efficiency to maintain competitiveness[101]. Governance and Compliance - The company has established a governance structure that complies with relevant laws and regulations, ensuring independent operation without interference from controlling shareholders[109]. - The board of directors consists of 5 members, including 2 independent directors, ensuring compliance with legal requirements and effective decision-making[110]. - The company maintains financial independence with a separate financial department and independent tax obligations, ensuring no shared bank accounts with controlling shareholders[117]. - The company has a structured remuneration management system for its directors and senior management, ensuring transparency and adherence to established standards[130]. - The company has implemented a cautious approach to new business development, focusing on structured design and risk control mechanisms[102]. Employee Management - The total number of employees at the end of the reporting period was 243, with 52 in the parent company and 191 in major subsidiaries[142]. - Employee compensation totaled ¥7,114,009.28, accounting for 0.68% of the total company costs[144]. - The company has a multi-tiered employee compensation system to motivate staff and reflect their contributions[144]. - The company has implemented targeted training plans to enhance employee skills and professional development[145]. Acquisitions and Investments - The company acquired 51% of Fujian Yunying Cultural Media Co., Ltd. on June 11, 2024, expanding its subsidiary portfolio[66]. - The company completed the acquisition of 51% of Fujian Yunying Cultural Media Co., Ltd., integrating its assets, finance, and operations into the company's unified management[164]. - The company has committed to invest a total of 41,428.1 million CNY in various projects, with a cumulative investment of 22,988.97 million CNY as of the reporting period[90]. Internal Control and Audit - The company has established a comprehensive internal control system, with no significant defects identified in financial reporting as of the evaluation report date[161]. - The internal control audit report received a standard unqualified opinion, confirming effective financial reporting internal controls as of December 31, 2024[168]. - The company has not reported any penalties from securities regulatory agencies for its current and recently departed board members[129]. Social Responsibility - The company actively participates in social responsibility initiatives, including supporting underprivileged students through educational programs[175]. - The company emphasizes compliance with laws and regulations to protect the rights of shareholders, especially minority investors[172]. - The company has not engaged in poverty alleviation or rural revitalization efforts during the reporting period[176].