Workflow
海尔智家(06690) - 2024 - 年度财报

Financial Performance - In 2024, Haier Smart Home achieved a global revenue of CNY 285.971 billion, representing a year-on-year growth of 4.3%, and a net profit attributable to shareholders of CNY 18.741 billion, up 12.9% year-on-year[11]. - The net cash flow from operating activities for 2024 was CNY 26.543 billion, which is 1.4 times the net profit[12]. - The company reported a significant increase in revenue, achieving a total of $1.5 billion, representing a 20% year-over-year growth[1]. - The company provided an optimistic outlook, projecting a revenue growth of 25% for the next quarter, aiming for $1.875 billion[3]. - The company achieved a revenue of 285.971 billion yuan in 2024, representing a 4.3% increase compared to the same period in 2023[60]. - The net profit attributable to shareholders of the parent company for 2024 was 18.741 billion yuan, an increase of 12.9% year-on-year[60]. - The adjusted operating profit for 2024 is forecasted at RMB 20,437 million, reflecting a 14.9% increase from RMB 17,793 million in 2023[173]. - The gross profit margin for 2024 was approximately 27.2%, an increase of 0.3 percentage points year-on-year[184]. Market Expansion - In the U.S. market, GE Appliances' HVAC revenue grew by 70%, and the company achieved double-digit growth in RV appliances[15]. - Haier's revenue in India surpassed USD 1 billion for the first time in 2024, with a year-on-year growth of over 30%[17]. - The company completed the acquisition of Kwikot, a leading water heater manufacturer in South Africa, to accelerate the globalization of its water industry[23]. - The company completed the acquisition of Carrier's commercial refrigeration business, expanding into retail refrigeration and cold storage, creating new growth points[25]. - The company is focused on expanding its overseas business operations, achieving notable results in management and operations[39]. - The company plans to enter three new international markets by Q3 2024[6]. - The company has expanded its manufacturing capabilities in Indonesia and Bangladesh, and the efficiency of the Egypt factory has rapidly improved since its launch in March 2024[82]. Product Innovation - The company launched new products such as the Apex oven and a new generation of stainless steel dishwashers, which received widespread recognition[15]. - The company introduced a new washing machine design that quickly pre-sold over 88,000 units within a week, showcasing its engagement with younger consumers[35]. - The company launched innovative products, including the TX refrigerator series with industry-leading preservation technology and a compact 8kg washing machine, which has significantly boosted sales[109]. - The company has successfully integrated advanced technologies from GE Appliances and others, enhancing user experience and energy efficiency in kitchen appliances[70]. - The company has introduced innovative laundry solutions, including a washing machine that combines washing, drying, and garment care[136]. Sustainability and ESG - The company launched numerous energy-saving and carbon-reducing green products globally in 2024, enhancing its commitment to sustainable development[31]. - The company was recognized as one of the "World's Best Employers" by Forbes for eight consecutive years and achieved an MSCI ESG rating upgrade to AA[32]. - Haier is committed to a "6 Green" strategy for sustainable development, integrating low-carbon and circular economy principles into its operations[161]. - The company is focusing on upgrading its smart heating and cooling solutions, enhancing its global market competitiveness in the HVAC sector[164]. Digital Transformation - The company has implemented a digital transformation strategy, enhancing operational efficiency and optimizing costs[39]. - The company aims to enhance its global supply chain resilience and efficiency by optimizing its supply chain network and establishing a diversified supplier system[168]. - The company has established a digital transformation strategy, enhancing operational efficiency and user experience, with a 24.7% conversion rate for new media marketing[110]. - The company is leveraging digital inventory systems to improve product turnover and reduce operational costs, enhancing overall business competitiveness[167]. Awards and Recognition - The company has won 17 national science and technology progress awards, with its home preservation technology recognized as the only award-winning technology in its category in 40 years[27]. - The company has received multiple awards for leadership and contributions to the home appliance industry, enhancing its brand reputation[39]. - The company has been recognized in multiple rankings, including Fortune's Global 500 and BrandZ's Top 100 Most Valuable Global Brands, highlighting its influence and leadership in the industry[142]. Strategic Acquisitions - The company completed a strategic acquisition of a tech startup for $100 million, enhancing its product offerings[7]. - The company has completed the acquisition of Electrolux's leading water heater business in South Africa, which will enhance its market presence in the region[108]. - The acquisition of the century-old South African water heater brand Kwikot expanded the company's market presence in Africa, significantly increasing brand awareness and market share[147]. Consumer Engagement - The Leader brand's market retail sales increased by 26% year-on-year in 2024, driven by innovative product design and marketing strategies targeting young consumers[26]. - The company has seen significant growth in both online and offline business revenues due to marketing channel reforms and the high-end brand strategy[39]. - A new marketing strategy was introduced, focusing on digital channels, which is expected to increase customer engagement by 30%[8]. Operational Efficiency - The company’s management expense ratio is expected to improve by 0.1 percentage points to 8.6% in 2024, benefiting from digital tools that enhance organizational efficiency[62]. - The company aims to optimize its supply chain with an agile response model, improving order response time by 13% and reducing customer capital occupation time by 7 days[111]. - The company has established a financial shared service center, pioneering a "cloud + end" financial management innovation model[42].