2025-04-15 10:54Community Growth and Engagement - Zhihu's community has grown to over 77 million professionals contributing content, enhancing the platform's reputation for professionalism and trustworthiness [11] - Zhihu has implemented accessibility standards and improved community features to foster inclusivity, particularly for individuals with disabilities [15] - The company aims to increase the density of "in-depth discussion" content to establish a trusted bridge connecting professional insights with public issues [55] - Enhanced community engagement through user-friendly creative activities, inspiring a wider user base to participate in content creation [72] - By the end of December 2024, a total of 30 sessions of the "Content Creation Challenge" have been held, significantly enhancing the volume and interaction of ideas and responses on the platform [75] - The "Zhizhi Plan" has cumulatively inspired more than 39,000 creators by December 2024, providing financial incentives through a fund of hundreds of millions of RMB [87] - The "Creator Salon" events reached over 300 high-value answerers in 2024, fostering community engagement and sharing among creators [95] Technological Innovation - The company launched its self-developed large language model, "Zhihaitu AI," which is among the first to receive regulatory registration, showcasing its technological innovation [16] - Zhihu's AI search product, "Zhihu Zhida," ensures AI-generated responses are traceable to original human creators, addressing common issues in AI products [16] - The "Zhihu Zhida" AI-powered search product was launched in June 2024, covering over 50 million documents in Chinese and English, enhancing user access to high-quality information [101] - The "Zhihu Zhida" will integrate the "full version" of DeepSeek-R1 in February 2025, upgrading reasoning capabilities and enhancing the AI search experience [101] - AI technology has been applied in content review to strengthen the identification of low-quality content, protecting original creators' rights [105] Environmental, Social, and Governance (ESG) Initiatives - Zhihu integrated the United Nations Sustainable Development Goals (SDGs) into its strategy, aligning with 12 of the 17 SDGs to promote global sustainability [18] - Zhihu's ESG governance structure includes a three-tier system with the Board of Directors overseeing ESG matters, ensuring effective implementation of initiatives [22] - The company has identified a total of 23 materiality topics, including 4 environmental, 16 social, and 3 governance topics, with new additions such as "AI Ethics" and "Original Content Support" [44] - The company has implemented a transition plan for the new Environmental, Social and Governance Reporting Code effective January 1, 2025, focusing on Scope 3 greenhouse gas emissions [38] - Zhihu is committed to promoting digital inclusion by providing customized services for people with special needs, ensuring equal access to services [53] Content Safety and Governance - In 2024, Zhihu handled over 31 million pieces of non-compliant content, demonstrating its commitment to maintaining a healthy community environment [17] - The company emphasizes community governance to ensure content safety and the security of advertising business models, fostering a positive ecosystem [56] - Zhihu continuously enhances governance intensity and efficiency through institutional regulation optimization and product function upgrades [57] - The company issued reminders for 35,113 pieces of inaccurate content and published over a thousand rumor-dispelling articles, with an exposure exceeding 40 million [62] - Cumulatively protected 120,370 users from harassment by strangers and handled over 27 million pieces of unfriendly information [62] - Blocked over 3.6 million malicious login attempts and identified over 350,000 spam registration accounts [63] - Launched the "Content Tagging" feature to prevent users from being misled by incorrect information, enhancing recognition coverage and accuracy [63] - In 2024, a dedicated governance and publicity campaign against cyber violence was conducted, releasing over 50 weekly reports on handling cyber violence [62] - Upgraded the "One Click Protection" feature to enhance proactive protection against inappropriate comments and private message harassment [62] - Established a diverse and transparent user feedback mechanism, allowing users to supervise, report, and provide feedback on community content [65] - Continuously optimized the machine review strategy by incorporating AI technology for more efficient detection and filtering of problematic content [70] Creator Support and Development - The "Beacon Prize" program provided nine creator teams with tens of millions in creation incentives, contributing nine premium content works with long-term value [88] - The "Haiyan Plan 6.0" initiative introduced "Navigators" to enhance content distribution through algorithmic signals, improving content ecosystem vitality [79] - The "Creation Training Program" equips creators with essential skills, enhancing content quality and enabling them to identify suitable vertical niches [82] - In 2024, creators' earnings achieved a year-on-year growth exceeding 20% for four consecutive quarters [91] - The optimization initiative for creator experience resulted in a double-digit improvement in creator experience metrics [152] Information Security and User Protection - The company is committed to enhancing information security management and protecting innovative achievements through comprehensive measures [53] - The company conducted 10 information security audits in 2024, focusing on personal information display desensitization and log audits to reduce the risk of personal information leakage [177] - Zhihu completed the third-level network security protection certification and obtained the ISO/IEC 27001 information security management system certification in 2024 [178] - The company established a dedicated elderly service hotline and optimized age-friendly accessibility services to better meet the needs of elderly users [161] - In 2024, Zhihu launched an online safety knowledge education program for adolescents, utilizing comics and quizzes to guide proper internet use [158] - Zhihu's information security protection mechanism includes pre-event prevention, in-process monitoring, and post-event response to ensure comprehensive security management [172] - Zhihu has obtained the ISO/IEC 27701 certification for its privacy information management system, ensuring compliance with information security standards [193] - During the Reporting Period, Zhihu did not experience any major data or user data breaches related to information security, indicating strong data protection measures [193] Employee Development and Workplace Culture - The company adheres to a "Talent First" development philosophy, providing diverse and equitable employment policies and abundant career growth opportunities [194] - Zhihu has established a comprehensive employment system that strictly complies with relevant labor laws and regulations, ensuring employee rights are safeguarded [195] - The company promotes a diverse and inclusive work environment, opposing all forms of employment discrimination and ensuring equal pay for equal work [196] - Zhihu has developed a comprehensive talent cultivation system with three modules: general skills, professional competency, and leadership, supported by various training programs [198] - The "Sailor Program" and "Navigate the Future" program are part of Zhihu's leadership development system aimed at nurturing young talents and middle managers [199] - Zhihu conducts systematic foundational training sessions annually, including business ethics and information security training, to enhance employees' general skills [200]