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宝尊电商-W(09991) - 2025 Q1 - 季度业绩
09991BAOZUN(09991)2025-05-21 10:14

Financial Performance - Total net revenue for Q1 2025 was RMB 2,064.4 million (USD 284.5 million), an increase of 4.3% year-over-year from RMB 1,979.8 million[6] - Operating loss for Q1 2025 was RMB 84.0 million (USD 11.6 million), with an operating loss margin of 4.1%[6] - Basic and diluted net loss per American Depositary Share (ADS) was RMB 1.09 (USD 0.15), compared to RMB 1.10 in the same period last year[10] - Non-GAAP net loss attributable to ordinary shareholders was RMB 57.2 million (USD 7.9 million), compared to RMB 15.4 million in the same period last year[10] - The company reported a net loss of RMB 72.27 million for the three months ended March 31, 2025, compared to a net loss of RMB 65.29 million for the same period in 2024, indicating a deterioration in performance[47] - The company's total equity as of March 31, 2025, was RMB 4,026.64 million, down from RMB 4,110.20 million as of December 31, 2024, a decline of approximately 2.0%[44] - The diluted net loss per American Depositary Share (ADS) was $0.25 for Q1 2024, which increased to $0.99 for Q1 2025, highlighting a deteriorating earnings outlook[53] E-commerce Business - E-commerce business revenue stabilized with a year-over-year growth of 1.4%, driven by sales growth in distribution business[12] - Significant growth was noted in the home decoration, liquor, and health product categories within the e-commerce segment[12] - E-commerce product sales revenue reached RMB 423.2 million (USD 58.3 million), a 7.3% increase from RMB 394.6 million in the previous year, primarily due to the introduction of high-quality distribution businesses[14] - The product sales revenue from e-commerce business was RMB 809.3 million (USD 111.5 million), a 14.4% increase from RMB 707.5 million year-over-year[14] - The net revenue for the e-commerce business was RMB 1,708.7 million for the three months ended March 31, 2025, compared to RMB 1,684.3 million for the same period in 2024, representing a growth of 1.4%[26] Brand Management - Brand management business revenue grew by 23% year-over-year, with operating losses narrowing by 28% compared to the previous year[6] - The brand management segment generated revenue of RMB 386.7 million (USD 53.3 million), a year-over-year increase of 23.6%, driven by strong sales performance of the Gap brand[15] - The brand management segment reported a net revenue of RMB 387.4 million for the three months ended March 31, 2025, compared to RMB 314.0 million in the same period last year, reflecting an increase of 23.2%[26] Operating Expenses and Losses - Operating expenses totaled RMB 2,148.4 million (USD 296.0 million), up from RMB 2,034.6 million in the previous year[20] - The adjusted operating loss for the e-commerce business was RMB 45.8 million (USD 6.3 million), compared to RMB 11.8 million in the same period last year[10] - The adjusted operating loss for the brand management segment improved by 28.1% to RMB 21.1 million (USD 2.9 million) from RMB 29.3 million in the same period last year[25] - For the three months ended March 31, 2024, the operating loss was RMB 54,780,000, while for the same period in 2025, it increased to RMB 83,990,000, representing a significant decline in performance[52] Strategic Focus and Future Plans - The company emphasized a strategic transformation and innovation focus as it celebrates its 18th anniversary[5] - The company plans to continue optimizing product planning, channels, and marketing initiatives to drive sales growth for the Gap brand[15] - The company plans to continue investing in new product development and market expansion strategies to drive future growth[49] - The company will hold an earnings conference call on May 21, 2025, at 7:30 AM Eastern Time[29] Financial Position and Assets - The company reported a total asset of RMB 10,207,001 thousand as of December 31, 2024, showing a decrease from RMB 9,719,159 thousand as of March 31, 2025[41] - Cash and cash equivalents amounted to RMB 1,289,323 thousand as of December 31, 2024, compared to RMB 1,115,967 thousand as of March 31, 2025[41] - The total liabilities decreased to RMB 4,019.23 million as of March 31, 2025, from RMB 4,426.42 million as of December 31, 2024, a reduction of about 9.2%[44] Non-GAAP Financial Measures - The company utilizes non-GAAP financial measures to assess its business performance, including adjusted operating profit and net loss attributable to ordinary shareholders[31] - The company emphasizes the use of non-GAAP financial measures to provide a clearer view of its operational performance and future prospects[33] - The company acknowledges the limitations of non-GAAP financial measures and advises caution when comparing its performance with that of other companies[34]