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Bark(BARK) - 2025 Q4 - Annual Report
BARKBark(BARK)2025-06-04 20:52

Revenue Performance - BARK's total revenue for fiscal 2025 was approximately 430million,withDirecttoConsumer(DTC)salesrepresenting85.9430 million, with Direct-to-Consumer (DTC) sales representing 85.9% of total revenue[23]. - Revenue from the commerce segment, which includes retail sales, totaled 68 million, reflecting a 27.2% increase compared to fiscal 2024[42]. - Total revenue for the fiscal year ended March 31, 2025, was 484.2million,adecreaseof1.2484.2 million, a decrease of 1.2% compared to 490.2 million in fiscal 2024[192]. - Direct to Consumer revenue decreased by 20.6million,or4.720.6 million, or 4.7%, primarily due to a 5.1% decrease in Total Orders and a 1.0% decrease in Average Order Value[193]. - Commerce revenue increased by 14.6 million, or 27.2%, driven by sales volume from existing and new customers[194]. - Total revenue for the fiscal year ended March 31, 2025, was 490.2million,adecreaseof490.2 million, a decrease of 45.1 million, or 8.4%, compared to the previous year[203]. Product Categories - The consumables category, which includes treats, kibble, and supplements, accounted for about one-third of total revenue in fiscal 2025, indicating significant growth potential[32]. - BARK's toys & accessories revenue was approximately 262.3millioninfiscal2025,down8262.3 million in fiscal 2025, down 8% from fiscal 2024, prompting a strategic shift towards consumables[27]. - BARK Air, a new service offering for dog travel, generated 5.8 million in revenue in its first fiscal year, showcasing strong customer demand[33]. - The company aims to expand its product offerings, particularly in the consumables category, to increase average order value and attract new customers[162]. Operational Efficiency - The company achieved its first full year of positive Adjusted EBITDA in fiscal 2025, driven by operational efficiency and improved gross margins[44]. - Operating expenses decreased by 3.0% to 337.1millioninfiscal2025,comparedto337.1 million in fiscal 2025, compared to 347.7 million in fiscal 2024[192]. - General and administrative expenses decreased by 15.0million,or5.615.0 million, or 5.6%, to 253.4 million for the fiscal year ended March 31, 2025, primarily due to reduced shipping costs and headcount[197]. Market Trends and Challenges - The annual spend on pets in the U.S. was approximately $152 billion in 2024, representing a 3% increase from 2023, highlighting a growing market opportunity[21]. - The company faces macroeconomic challenges, including rising inflation and supply chain disruptions, which may impact consumer spending and overall business performance[165]. - Economic downturns and macroeconomic conditions can adversely affect consumer discretionary spending, impacting BARK's revenue[77]. Customer Engagement and Technology - BARK's unified e-commerce platform, launched on Shopify, aims to enhance customer experience and cross-selling capabilities across its product suite[43]. - The company serves over 200,000 customers each month through its customer service team, leveraging data from these interactions for product development[158]. - The reliance on third-party SaaS technologies for critical business functions poses risks; any service interruptions could disrupt operations and increase expenses[95]. Risks and Compliance - The company is subject to various regulations affecting its operations, including those related to consumer protection, data security, and product safety[61][64]. - The company faces risks related to customer acquisition costs, which may exceed expectations, impacting revenue growth and operational efficiency[69]. - The company may face supply chain disruptions due to natural disasters, pandemics, or geopolitical developments, which could materially affect operations[86]. - The complexities of managing omnichannel operations could adversely impact inventory management and operational efficiency, affecting financial results[88]. Financial Metrics and Future Outlook - Adjusted Net Loss is calculated by excluding various expenses including stock-based compensation and restructuring charges[213]. - The company intends to retain future earnings for business expansion and does not expect to pay dividends in the foreseeable future[126]. - The stock price may be volatile and decline due to various factors, including fluctuations in revenue and results of operations[120].