返利科技(600228) - 2025 Q2 - 季度业绩预告

Performance Forecast Summary The company forecasts a net loss attributable to shareholders of -45 million to -30 million yuan for H1 2025, driven by increased costs despite revenue growth | Metric | 2025 H1 Forecast | | :--- | :--- | | Net Profit Attributable to Parent Company Shareholders (RMB) | -45 million to -30 million yuan | | Net Profit Attributable to Parent Company Shareholders (Excluding Non-recurring Items) (RMB) | -42 million to -28 million yuan | | Operating Revenue (RMB) | 170 million to 200 million yuan | - The core conclusion of this performance forecast is a projected net loss[3] Current Period Performance Forecast Details This section specifies the forecast period as H1 2025, reiterates key financial projections, and notes that all data are preliminary and unaudited - The performance forecast period is from January 1 to June 30, 2025[5] Key Financial Forecasts for H1 2025 | Forecast Metric | Amount Range (RMB) | | :--- | :--- | | Net Profit Attributable to Parent Company Shareholders | -45 million to -30 million yuan | | Net Profit Attributable to Parent Company Shareholders (Excluding Non-recurring Items) | -42 million to -28 million yuan | | Operating Revenue | 170 million to 200 million yuan | - This performance forecast represents preliminary estimates by the company's finance department and is unaudited[7] Prior Period Performance Review The report presents prior-year comparable financial data, showing a significant shift from profitability to a projected loss, with H1 2024 net profit at 3.3646 million yuan Prior Period (2024 H1) Financial Performance | Metric | Prior Period (2024 H1) | | :--- | :--- | | Operating Revenue (RMB) | 136.8026 million yuan | | Net Profit Attributable to Parent Company Shareholders (RMB) | 3.3646 million yuan | | Net Profit Attributable to Parent Company Shareholders (Excluding Non-recurring Items) (RMB) | 1.8977 million yuan | | Earnings Per Share (RMB) | 0.0056 yuan | Analysis of Current Period Projected Loss The projected loss is attributed to increased operating costs in core businesses and negative impacts from non-operating items, partially offset by government subsidies Impact of Core Business Operations Rising core business costs, specifically increased marketing and human resources expenses for the shopping guide business, are key drivers of the projected loss - Marketing and promotion expenses for the shopping guide business increased year-over-year[10] - Expansion of the business team led to a year-over-year increase in human resources expenses[10] Impact of Non-Operating Gains and Losses Non-operating gains and losses were primarily affected by legal fees for overseas litigation, partially offset by government subsidies - Non-recurring gains and losses were primarily influenced by the accrual of legal fees for overseas litigation (negative impact) and the receipt of government subsidies (positive impact)[11] Impact of Accounting Treatment The company states that accounting treatment methods did not significantly impact the current performance forecast results - Accounting treatment had no significant impact on the company's current period performance forecast[12] Risk Warning The company cautions investors that the performance forecast data is preliminary, unaudited, and may differ from the final financial report - The performance forecast data is preliminary and unaudited, subject to uncertainty[13] Other Explanations and Business Highlights Despite the overall projected loss, revenue grew year-over-year, driven by increased shopping guide income, steady advertising expansion, and ongoing e-commerce retail exploration - Revenue grew year-over-year during the reporting period, primarily driven by three business segments: shopping guide income, advertising income, and e-commerce retail income[15] - Shopping guide income saw a significant year-over-year increase, serving as the primary driver of total revenue growth[15] - Advertising income slightly increased year-over-year, with performance-based advertising showing initial success in client acquisition and team building[15]