中文传媒(600373) - 2025 Q2 - 季度业绩预告

Key Highlights of Performance Forecast The company issued a 2025 semi-annual performance warning, forecasting a significant year-on-year decrease of 53.86% to 59.82% in net profit attributable to shareholders, with non-recurring net profit expected to decline even more sharply by 94.94% to 97.40%, indicating a severe deterioration in core business profitability Performance Forecast Summary | Indicator | 2025 H1 Forecast | 2024 H1 (Restated) | Year-on-Year Change | | :--- | :--- | :--- | :--- | | Net Profit Attributable to Shareholders | 270 - 310 million yuan | 672 million yuan | ↓ 53.86% to 59.82% | | Net Profit Attributable to Shareholders (Excluding Non-recurring Items) | 18 - 35 million yuan | 691 million yuan | ↓ 94.94% to 97.40% | Details of Current Period Performance Forecast Based on preliminary financial department estimates, the company forecasts net profit attributable to shareholders for January 1 to June 30, 2025, to be between 270 million and 310 million yuan, with non-recurring net profit between 18 million and 35 million yuan, noting these figures are unaudited Estimated Financial Performance | Item | Estimated Amount (RMB) | Year-on-Year Decrease (RMB) | Year-on-Year Decline | | :--- | :--- | :--- | :--- | | Net Profit Attributable to Shareholders | 270 - 310 million yuan | 361.93 - 401.93 million yuan | 53.86% - 59.82% | | Net Profit Attributable to Shareholders (Excluding Non-recurring Items) | 18 - 35 million yuan | 656.40 - 673.40 million yuan | 94.94% - 97.40% | - This performance forecast is unaudited by certified public accountants[3] Review of Prior Period Performance In the same period of 2024, the company achieved net profit attributable to shareholders of 672 million yuan, non-recurring net profit of 691 million yuan, and earnings per share of 0.48 yuan, serving as the benchmark for the current significant performance decline 2024 H1 Financial Indicators | Indicator (2024 H1) | Amount (RMB) | | :--- | :--- | | Total Profit | 944.06 million yuan | | Net Profit Attributable to Shareholders | 671.93 million yuan | | Net Profit Attributable to Shareholders (Excluding Non-recurring Items) | 691.40 million yuan | | Earnings Per Share | 0.48 yuan | Analysis of Performance Changes The significant performance decline is primarily due to negative impacts on two core business segments: educational supplementary books, where revenue and profit decreased year-on-year due to local education policy changes eliminating unified ordering, and the gaming business, which saw reduced revenue and profit as some flagship products reached the end of their lifecycle while new products are still in development - Core Reason 1: Changes in Jiangxi Province's educational supplementary book ordering policy, with education departments and schools ceasing unified ordering or proxy purchasing, led to a year-on-year decrease in the company's educational supplementary book revenue and profit[6] - Core Reason 2: Some existing game products entered the latter half of their lifecycle, resulting in decreased top-up revenue, while multiple new products are still under development, leading to a decline in the scale and profit of the gaming business[6] Risk Warning and Other Matters The company stated in its announcement that as of the disclosure date, there are no significant uncertainties affecting the accuracy of this performance forecast, while also reminding investors that these preliminary figures are subject to the final audited 2025 semi-annual report - The company confirms no significant uncertainties exist that would affect the accuracy of this performance forecast[7] - Final financial data will be based on the company's officially disclosed 2025 semi-annual report, cautioning investors about investment risks[8]