桂发祥(002820) - 2025 Q2 - 季度业绩预告

Tianjin Guifaxiang 18th Street Mahua Food Co., Ltd. 2025 Semi-Annual Performance Forecast I. Current Period Performance Forecast The company forecasts a shift from profit to loss in H1 2025, with net profit attributable to shareholders projected to be a loss of RMB 3 million to RMB 5 million, a significant year-on-year decrease of 113.20% to 122.01% from RMB 22.7196 million profit last year 2025 Semi-Annual Performance Forecast | Item | Current Reporting Period | Prior Year Same Period | | :--- | :--- | :--- | | Net Profit Attributable to Shareholders of Listed Company | Loss: RMB 3 million – RMB 5 million | Profit: RMB 22.7196 million | | Year-on-Year Change | Decrease: 113.20% - 122.01% | - | | Net Profit After Deducting Non-Recurring Gains and Losses | Loss: RMB 3 million – RMB 5 million | Profit: RMB 21.5407 million | | Year-on-Year Change | Decrease: 113.93% - 123.21% | - | | Basic Earnings Per Share | Loss: RMB 0.02/share – RMB 0.03/share | Profit: RMB 0.11/share | II. Communication with Accounting Firm The company explicitly states that the financial data in this performance forecast has not been audited by an accounting firm - The financial data in this performance forecast has not been audited by an accounting firm[3] III. Explanation of Performance Changes The decline in performance is primarily attributed to multiple factors: insufficient demand from core consumer groups leading to decreased revenue and gross profit margin; increased selling and administrative expenses (including depreciation of new buildings) for market expansion; and a reduction in wealth management and interest income negatively impacting profit - Insufficient demand from core consumer groups led to a year-on-year decrease in operating revenue, with declining customer traffic and average transaction value in direct sales channels and reduced income from some distribution channels due to scenic area closures and renovations, ultimately resulting in a lower overall gross profit margin[4] - The company's accelerated national market expansion led to a significant year-on-year increase in e-commerce operation service fees, promotion expenses, and advertising investments, alongside higher depreciation costs for newly constructed office buildings and increased information system expenses[5] - Both the company's investment income and interest income decreased, primarily due to reduced available funds for wealth management product purchases and lower bank deposits and interest rates[5] IV. Risk Warning The company advises investors that this performance forecast is a preliminary estimate by the finance department, and the final accurate data will be disclosed in the 2025 semi-annual report, urging investors to make prudent decisions - This performance forecast is a preliminary estimate by the company's finance department, with specific data subject to the 2025 semi-annual report[6]