蒙娜丽莎(002918) - 2025 Q2 - 季度业绩预告

Core Performance Indicators Forecast The company forecasts a shift from profit to loss in H1 2025, with net profit attributable to shareholders expected to decline over 100% and operating revenue also decreasing Key Financial Performance Forecast | Item | Current Period (Million Yuan) | Prior Year Period (Million Yuan) | | :--- | :--- | :--- | | Net Profit Attributable to Shareholders of Listed Company | Loss: 3.2 - 6.3 | Profit: 82.6021 | | Year-on-Year Change | Decrease: 103.87% - 107.63% | - | | Net Profit After Deducting Non-Recurring Gains and Losses | Loss: 15.2 - 18.3 | Profit: 68.7346 | | Year-on-Year Change | Decrease: 122.11% - 126.62% | - | | Operating Revenue | 1,800 - 2,100 | 2,334.5201 | | Basic Earnings Per Share | Loss: 0.01 - 0.02 Yuan/Share | Profit: 0.20 Yuan/Share | Communication with Accounting Firm The company has pre-communicated with its accounting firm regarding the performance forecast, with no disagreements on data, though it remains unaudited - This performance forecast has not been pre-audited by the accounting firm, but the company has pre-communicated with the accounting firm on related matters, and no disagreements exist between the parties[5] Analysis of Performance Changes Performance decline is attributed to intense market competition, reduced real estate-related orders, lower average product selling prices, and asset impairment provisions, despite internal cost control efforts - The external market environment is severe, with intense competition in the architectural ceramics industry and the real estate sector entering a stock era, leading to a significant reduction in tile orders and restricting strategic engineering business development[6][7] - Core negative factors include a year-on-year decline in average product selling prices, resulting in overall sales revenue falling short of expectations, and a year-on-year decrease in engineering channel sales revenue[7] - The company implemented countermeasures such as strengthening distribution, lean management, and cost reduction to improve production costs, operational efficiency, and period expenses; however, asset impairment provisions were made in accordance with accounting standards, further impacting profit[6][7] Risk Warning The company emphasizes this performance forecast is a preliminary, unaudited estimate, with final data subject to the 2025 semi-annual report, advising investor caution - This performance forecast is a preliminary estimate by the company's finance department, unaudited by an auditing firm, and the final data will be based on the 2025 semi-annual report[8]