西域旅游(300859) - 2025 Q2 - 季度业绩预告

2025 Semi-Annual Performance Forecast Performance Forecast Summary The company anticipates a net profit of RMB 9 million to RMB 11 million for H1 2025, a significant year-on-year decrease of 62.55% to 69.36%, with similar trends for non-recurring net profit January 1 - June 30, 2025 (Forecast) | Item | Jan 1 - Jun 30, 2025 (Forecast) (RMB) | Prior Period (RMB) | Year-on-Year Change (%) | | :--- | :--- | :--- | :--- | | Net Profit Attributable to Shareholders | Profit: 9 million - 11 million | Profit: 29.37 million | Decrease: 62.55% - 69.36% | | Net Profit Excluding Non-Recurring Items | Profit: 8.5 million - 11 million | Profit: 29.09 million | Decrease: 63.19% - 70.78% | - The financial data in this performance forecast is unaudited by a certified public accountant[4] Reasons for Performance Change and Business Overview Performance decline is mainly due to new 'Encounter' series tourism projects in early market cultivation, requiring continuous investment while contributing limited revenue, as the company develops them as a second growth curve - The company's core business relies on Tianshan Tianchi Scenic Area resources, offering comprehensive tourism services including passenger transport, boat tours, and cable cars[5] - The company is actively developing the immersive 'Encounter' series performance brand as its 'second growth curve'[5] - The primary reason for the performance decline is that new tourism performance projects like 'Encounter Kashi' and 'Encounter Sayram Lake' are in their early market cultivation phase, requiring further improvement in revenue and profitability, alongside increased investment to enhance service quality[6] Future Outlook and Risk Warning The company plans to boost new project promotion and marketing in H2 to enhance service quality and market share, while cautioning investors that this preliminary forecast is unaudited and subject to the final semi-annual report - The company plans to increase promotional efforts, adjust marketing strategies, and improve service quality in the second half of the year to expand market share and ensure projects achieve expected returns[6] - The company warns that this performance forecast is a preliminary estimate by the finance department, unaudited, and final data will be based on the 2025 semi-annual report, advising investors to exercise caution in their decisions[7]