


Key Financial Data and Indicators The company's total operating revenue increased slightly to 92.367 billion yuan, while net profit attributable to the parent company declined by 10.22% to 6.337 billion yuan, reflecting pressure on core profitability 2025 Semi-Annual Key Financial Data (Consolidated Statement) | Key Indicators | Current Period (RMB Billion) | Prior Period (RMB Billion) | YoY Change (%) | | :--- | :--- | :--- | :--- | | Income Statement Items | | | | | Total Operating Revenue | 92.367 | 91.428 | 1.03% | | Operating Profit | 6.862 | 8.106 | -15.35% | | Total Profit | 7.004 | 8.261 | -15.22% | | Net Profit Attributable to Company Shareholders | 6.337 | 7.058 | -10.22% | | Net Profit Attributable to Parent Company (Excluding Non-Recurring Items) | 3.582 | 5.630 | -36.38% | | Basic Earnings Per Share (RMB/share) | 0.74 | 0.83 | -10.84% | | Balance Sheet Items | End of Current Period | Beginning of Current Period | Change from Beginning of Period (%) | | Total Assets | 222.448 | 217.720 | 2.17% | | Shareholders' Equity Attributable to Company | 84.447 | 78.985 | 6.92% | Explanation of Operating Performance and Financial Condition The company attributes current period performance fluctuations to increased strategic investments in new product cycles, direct-to-consumer channels, and brand enhancement, despite sales and revenue growth - The company initiated a new product cycle, achieving year-on-year growth in sales volume and operating revenue5 - The primary reason for the decline in net profit is increased investment, specifically in: - Accelerating the establishment of new direct-to-consumer channel models - Intensifying promotional efforts for new models and technologies - Increasing brand enhancement related expenditures5 Risk Warning The company states that the financial data in this express report are preliminary and unaudited, subject to change in the final semi-annual report, with no other significant uncertainties disclosed - The financial data in this announcement are preliminary and unaudited, with final data subject to the 2025 semi-annual report2 - The company declares no significant uncertainties exist that would affect the accuracy of this performance express report6