方直科技(300235) - 2025 Q2 - 季度财报

Important Notes, Table of Contents, and Definitions This section provides essential disclaimers, outlines the report's structure, lists reference documents, and defines key terms used throughout the report Important Notes The board and senior management guarantee the report's truthfulness, accuracy, and completeness, with no plans for cash dividends or bonus shares - The company's board of directors and senior management guarantee the truthfulness, accuracy, and completeness of the report, assuming legal responsibility[4] - Company head Huang Yuanzhong, chief accountant He Linying, and head of accounting department Shan Qiuping declare the financial report is true, accurate, and complete[4] - The company plans not to distribute cash dividends, bonus shares, or convert capital reserves into share capital[5] Table of Contents This chapter lists the report's eight main sections and their starting page numbers, covering important notes, company profile, management discussion and analysis, corporate governance, significant matters, share changes, bond information, and financial reports - The report is divided into eight main chapters, covering various aspects such as company operations, finance, governance, and significant matters[7] Reference Documents This chapter lists reference documents available for inspection during the reporting period, including signed financial statements, original public disclosure documents, the semi-annual report, and other related materials, located at the company's securities affairs department - Reference documents include signed and sealed financial statements, original drafts of documents publicly disclosed on the CSRC-designated website, the original semi-annual report text, and other relevant materials[9][10][11][12] - All reference documents are kept at the company's securities affairs department[13] Definitions This chapter defines common terms used in the report, including company names, controlling shareholders, regulatory bodies, laws, accounting firms, subsidiary names, and specific timeframes for the reporting period and prior year, noting potential rounding differences in data - "Company", "this Company", or "FangZhi Technology" all refer to Shenzhen FangZhi Technology Co., Ltd[14] - The reporting period refers to the first half of 2025, and the prior year period refers to the first half of 2024[14] - Data listed in the report may have slight rounding differences when compared to the direct sum of individual items[14] Company Profile and Key Financial Indicators This section provides the company's basic information, contact details, key financial performance indicators, and details on non-recurring gains and losses Company Profile This chapter introduces the company's basic information, including stock abbreviation, code, listing exchange, Chinese and English names, and legal representative Huang Yuanzhong Company Basic Information | Indicator | Content | | :--- | :--- | | Stock Abbreviation | FangZhi Technology | | Stock Code | 300235 | | Stock Listing Exchange | Shenzhen Stock Exchange | | Company's Chinese Name | Shenzhen FangZhi Technology Co., Ltd. | | Company's Legal Representative | Huang Yuanzhong | Contact Persons and Information This chapter provides contact information for the company's Board Secretary Li Feng and Securities Affairs Representative Zhou Jinjiao, including address, phone, fax, and email Company Contact Information | Position | Name | Contact Address | Phone | Fax | Email | | :--- | :--- | :--- | :--- | :--- | :--- | | Board Secretary | Li Feng | 9F, Block B, Innovation Tower, No. 198 Daxin Road, Nanshan District, Shenzhen | 0755-86336966 | 0755-86336977 | feng.li@kingsunsoft.com | | Securities Affairs Representative | Zhou Jinjiao | 9F, Block B, Innovation Tower, No. 198 Daxin Road, Nanshan District, Shenzhen | 0755-86336966 | 0755-86336977 | jinjiao.zhou@kingsunsoft.com | Other Information This chapter states that the company's contact information, information disclosure, and reference document locations, as well as registration status, remained unchanged during the reporting period, with details available in the 2024 annual report - The company's registered address, office address, website, email, and other contact information remained unchanged during the reporting period[18] - Information disclosure and reference document locations remained unchanged during the reporting period[19] - The company's registration status remained unchanged during the reporting period[20] Key Accounting Data and Financial Indicators This chapter presents the company's key accounting data and financial indicators for the first half of 2025, showing significant year-on-year declines in operating revenue, net profit, non-recurring net profit, and net cash flow from operating activities, with slight reductions in total assets and net assets attributable to shareholders Key Accounting Data and Financial Indicators (YoY) | Indicator | This Reporting Period (RMB) | Prior Year Period (RMB) | YoY Change | | :--- | :--- | :--- | :--- | | Operating Revenue | 30,569,258.43 | 42,477,883.48 | -28.03% | | Net Profit Attributable to Listed Company Shareholders | 3,007,612.06 | 9,817,456.68 | -69.36% | | Net Profit Attributable to Listed Company Shareholders After Non-recurring Gains/Losses | 672,976.20 | 6,733,018.79 | -90.00% | | Net Cash Flow from Operating Activities | 12,122,071.96 | 27,142,676.96 | -55.34% | | Basic EPS (RMB/share) | 0.01 | 0.04 | -75.00% | | Diluted EPS (RMB/share) | 0.01 | 0.04 | -75.00% | | Weighted Average Return on Net Assets | 0.43% | 1.40% | -0.97% | Key Balance Sheet Indicators (Period-End Comparison) | Indicator | Period-End (RMB) | Prior Year-End (RMB) | YoY Change at Period-End | | :--- | :--- | :--- | :--- | | Total Assets | 703,601,517.55 | 723,296,826.82 | -2.72% | | Net Assets Attributable to Listed Company Shareholders | 695,959,081.56 | 703,681,294.32 | -1.10% | Differences in Accounting Data under Domestic and Foreign Accounting Standards This chapter states that there are no differences in net profit and net assets between financial reports prepared under international or foreign accounting standards and Chinese accounting standards during the reporting period - The company had no differences in net profit and net assets under domestic and foreign accounting standards during the reporting period[22][23] Non-recurring Gains and Losses and Amounts This chapter details the company's non-recurring gains and losses and their amounts for the reporting period, primarily including disposal gains/losses on non-current assets, government grants, fair value changes in financial assets, and wealth management income, totaling 2,334,635.86 RMB Non-recurring Gains and Losses and Amounts | Item | Amount (RMB) | Notes | | :--- | :--- | :--- | | Disposal Gains/Losses on Non-current Assets | -53,605.11 | | | Government Grants Recognized in Profit or Loss | 86,169.55 | Government Grants | | Fair Value Change Gains/Losses and Disposal Gains/Losses of Financial Assets and Liabilities | 1,103,351.28 | Fair Value Change Gain from Wealth Management Products | | Gains/Losses from Entrusted Investments or Asset Management | 1,584,210.87 | Wealth Management Income | | Other Non-operating Income and Expenses | 5.97 | Other | | Less: Income Tax Impact | 385,496.70 | | | Total | 2,334,635.86 | | - The company has no other profit or loss items that meet the definition of non-recurring gains and losses, nor has it classified non-recurring gains and losses as recurring gains and losses[26] Management Discussion and Analysis This section provides an in-depth analysis of the company's main operations, core competencies, financial performance, investment activities, and outlines key risks and mitigation strategies Main Businesses Engaged by the Company During the Reporting Period The company is a leading intelligent education service provider in China, focusing on R&D, design, sales, and services for K-12 education products and 'AI + Education Digitalization' products. During the reporting period, the company continued to invest in key projects, actively planned future business growth points, including new product R&D (such as KaiKouMiao, TongBuMiao, FangZhi AI Companion) and market cultivation, and steadily operated its core education business - The company is a leading intelligent education service provider in China, focusing on R&D, design, sales, and services for K-12 education products and "AI + Education Digitalization" products[28] - The company actively expands "AI + Education Digitalization" related products into higher education, vocational education, finance, and knowledge dissemination fields[28] - In the first half of 2025, the company continued to increase investment in new product R&D and talent acquisition, focusing on the development and market cultivation of intelligent education products (KaiKouMiao, TongBuMiao) and FangZhi AI Companion[33] Company's Industry Position and Main Businesses The company holds a leading position in intelligent education, building an educational application ecosystem by integrating internal and external resources, focusing on product digitalization, and providing solutions for publishing and distribution enterprises. The company emphasizes channel cooperation and online operations, strengthens performance management and talent development, and empowers education with digital technology to promote educational digital transformation - The company has built an educational application ecosystem in the online education sector with underlying interoperability, data interconnection, and complementary functions[29] - The company provides digital publishing and distribution solutions for publishing and distribution enterprises, successfully implemented in multiple regions[29] - The company uses digital technology to provide supporting educational digital resources and services for teachers, students, and parents, helping to improve teaching quality and learning abilities[30] - The company deepens school-enterprise collaborative education mechanisms, leverages artificial intelligence to promote the improvement of vocational education talent training systems, and actively participates in high-level industry dialogue platforms[31][32] Main Products and Functions The company's main products are divided into K-12 teaching and intelligent education. K-12 teaching products include textbook-matching software, teacher's book-matching software, digital education applications and services, and educational hardware, aiming to provide interactive self-learning solutions. Intelligent education products include AIGC practical training solutions and AI digital course production systems, dedicated to cultivating composite talents and efficiently producing courses. The company will also launch children's AI growth intelligent hardware in 2025 Main Products and Functions | Business Segment | Product Category | Product Description | | :--- | :--- | :--- | | K-12 Teaching | Student Textbook-Matching Software | Matches multiple versions of K-12 textbooks in China, serving student self-study and fostering learning interest | | | Teacher's Book-Matching Software | Improves teaching quality and efficiency | | | Digital Education Applications and Services | Provides students with digital value-added services such as learning, practice, testing, evaluation, and communication | | | Educational Hardware | Improves learning efficiency, enhances learning outcomes and interest | | Intelligent Education | AIGC Practical Training Solution | Based on AI, digital human, and other technologies, provides integrated hardware and software intelligent training equipment to cultivate AIGC industry digital artisans | | | AI Digital Course Production System | AI empowers the entire process of course planning, filming, and creation, building a digital security system and improving course production efficiency | - The company will launch its first children's AI growth intelligent hardware in 2025, designed for 4-8 year olds, offering emotional companionship and behavioral guidance[43] - FangZhi Golden Sun Education Software utilizes human-computer dialogue, animation simulation, AI diagnosis, and voice comparison technologies to stimulate students' learning interest and cultivate independent learning abilities[44] - Muyu Technology's AIGC practical training solution aims to help vocational colleges cultivate composite talents with cutting-edge technical capabilities and innovative thinking[46] Integrated R&D, Production, and Sales Operating Model The company adopts an integrated R&D, design, and sales operating model, ensuring products closely align with market demand. The R&D model is market-oriented, focusing on AI core technology breakthroughs, and actively responding to national policies by developing HarmonyOS versions of its apps. For production, digital education products are outsourced, while intelligent education software is self-developed and hardware is outsourced. Sales models include education system procurement, direct sales, channel sales, online sales, and co-operations, with intelligent education products primarily relying on channel sales supplemented by direct sales - The company's intelligent education business conducts independent R&D, relying on its postdoctoral innovation practice base and provincial engineering technology research center to tackle core technologies such as multimodal AIGC, intelligent interaction, and AI security[48] - The company has initiated the R&D of the "TongBuXue" HarmonyOS version APP to provide a smoother, more personalized learning experience[49] - K-12 teaching product sales models are diverse, including education system procurement, direct sales, channel sales, online sales, and co-operations[51] - Intelligent education business products primarily adopt a channel sales-led, direct sales-supplemented model, serving customers including higher education institutions, vocational colleges, education authorities, and enterprises[52] Performance Driving Factors The company's performance is primarily driven by five factors: national policies and market demand, the education digitalization strategy, vocational education industry-education integration, technological innovation and product development, and market marketing and sales networks. Continuous government promotion of education informatization, the popularization of smart education platforms and AI education applications, support for vocational education industry-education integration policies, the company's sustained R&D investment, and digital marketing strategies collectively drive its business growth - The continuous promotion of education informatization by national policies, coupled with increased demand from students and parents for personalized and efficient learning tools, are significant market drivers for the company's performance growth[53] - The nation continues to advance the Education Digitalization Strategy Action, promoting equitable distribution of quality educational resources and the construction of a lifelong learning system, providing policy support for the company's development[54][55] - The "Implementation Plan for Empowering and Enhancing Industry-Education Integration in Vocational Education (2024-2026)" will drive the company's artificial intelligence business development in the vocational education sector[56] - The company continuously increases R&D investment, promoting the deep integration of artificial intelligence technology with the education industry, forming core technologies with independent intellectual property rights[57] - The company strengthens its digital marketing strategy, enhancing brand influence and market share through exhibitions, advertising, deepening cooperation with education departments, and improving its customer relationship management system[58] Core Competitiveness Analysis The company, driven by its 'AI + Education Digitalization' dual strategy, has built a closed-loop education technology ecosystem covering product R&D, scenario-based solutions, and full-lifecycle services. Its core competencies include brand and customer resource advantages, core talent advantages, comprehensive product layout advantages, and technological R&D advantages, possessing numerous software copyrights, literary works copyrights, design patents, invention patents, and registered trademarks - The company, driven by its "AI + Education Digitalization" dual strategy, has built a closed-loop education technology ecosystem covering product R&D, scenario-based solutions, and full-lifecycle services[58] - The company boasts a tens of millions-level teacher-student user ecosystem, serving 67 million users across 30 provincial-level administrative regions and 100+ core cities[60] - The company has built an innovation engine with industry-academia-research collaboration, where its postdoctoral innovation practice base ensures technological leadership, its marketing team is experienced, and its composite talent matrix provides strategic support[61] - The company has built a "cloud + edge + service" three-in-one full-stack delivery capability, taking the lead in completing its education digitalization ecosystem layout[62] - As of the end of the reporting period, the company owned 145 software copyrights, 31 literary works copyrights, 9 design patents, 22 invention patents, and 79 registered trademarks[64] Main Business Analysis The company's main business faced market changes and business structure adjustments during the reporting period, leading to a 28.03% year-on-year decrease in operating revenue and a 69.36% decline in net profit attributable to the parent company. AI digital product revenue significantly dropped by 88.96%, primarily due to project initiation, implementation, and acceptance cycles. FangZhi Golden Sun Education Software remains the main revenue source, with a gross profit margin of 83.97%. Net cash flow from operating activities decreased by 55.34% Key Financial Data Year-on-Year Changes | Indicator | This Reporting Period (RMB) | Prior Year Period (RMB) | YoY Change | Reason for Change | | :--- | :--- | :--- | :--- | :--- | | Operating Revenue | 30,569,258.43 | 42,477,883.48 | -28.03% | Primarily due to market changes and business structure impacts during this reporting period | | Net Profit Attributable to Listed Company Shareholders | 3,007,612.06 | 9,817,456.68 | -69.36% | | | Net Cash Flow from Operating Activities | 12,122,071.96 | 27,142,676.96 | -55.34% | Primarily due to decreased cash received from sales of goods, provision of services, and other operating activities this period | | Net Cash Flow from Investing Activities | -66,915,532.18 | 6,535,165.35 | -1,123.93% | Primarily due to the company's rolling purchase of bank wealth management products with idle funds and settlement cycle differences during the reporting period | | Net Increase in Cash and Cash Equivalents | -66,077,557.02 | 11,090,982.41 | -695.78% | | Products or Services Accounting for Over 10% of Revenue | Product or Service | Operating Revenue (RMB) | Operating Cost (RMB) | Gross Profit Margin | YoY Change in Operating Revenue | | :--- | :--- | :--- | :--- | :--- | | FangZhi Golden Sun Education Software | 25,794,212.34 | 4,135,323.00 | 83.97% | -16.90% | | AI Digital Products | 542,963.74 | 337,084.21 | 37.92% | -88.96% | - AI digital product revenue significantly decreased by 88.96% year-on-year, primarily due to factors such as project initiation, implementation, and acceptance cycles[70][73] Non-Main Business Analysis This chapter states that the company had no non-main business analysis during the reporting period - The company had no non-main business analysis during the reporting period[74] Asset and Liability Status Analysis The company's total assets at the end of the reporting period were 703,601,517.55 RMB, a 2.72% decrease from the end of the previous year. Cash and cash equivalents and accounts receivable significantly decreased, while non-current assets due within one year substantially increased. Trading financial assets amounted to 315,441,757.25 RMB at period-end, mainly comprising bank and brokerage wealth management products. Total liabilities were 7,642,435.99 RMB, a significant decrease from the end of the previous year Significant Changes in Asset Composition | Item | Period-End Amount (RMB) | Share of Total Assets | Prior Year-End Amount (RMB) | Share of Total Assets | Change in Proportion | | :--- | :--- | :--- | :--- | :--- | :--- | | Cash and Cash Equivalents | 98,166,212.11 | 13.95% | 164,243,769.13 | 22.71% | -8.76% | | Accounts Receivable | 13,131,751.49 | 1.87% | 32,429,273.64 | 4.48% | -2.61% | | Non-current Assets Due Within One Year | 140,626,849.31 | 20.00% | 50,154,452.05 | 6.93% | 13.07% | | Contract Liabilities | 496,178.25 | 0.07% | 4,315,605.75 | 0.60% | -0.53% | Financial Assets Measured at Fair Value | Item | Beginning Balance (RMB) | Fair Value Change Gain/Loss for the Period (RMB) | Amount Purchased This Period (RMB) | Amount Sold This Period (RMB) | Period-End Balance (RMB) | | :--- | :--- | :--- | :--- | :--- | :--- | | Trading Financial Assets | 335,443,471.56 | 1,103,351.28 | 722,000,000.00 | 744,689,276.46 | 315,441,757.25 | - The company's main asset measurement attributes did not undergo significant changes during the reporting period, and there were no asset rights restrictions as of the end of the reporting period[79] Investment Status Analysis The company had no significant equity or non-equity investments during the reporting period. Trading financial assets measured at fair value totaled 315,441,757.25 RMB at period-end, primarily bank and brokerage wealth management products purchased with proprietary funds, with a fair value change gain of 1,103,351.28 RMB for the period. The company's wealth management transactions amounted to 361 million RMB, with 315 million RMB outstanding and no overdue unrecovered amounts Financial Assets Measured at Fair Value | Asset Category | Initial Investment Cost (RMB) | Fair Value Change Gain/Loss for the Period (RMB) | Amount Purchased This Period (RMB) | Amount Sold This Period (RMB) | Other Changes (RMB) | Period-End Balance (RMB) | Source of Funds | | :--- | :--- | :--- | :--- | :--- | :--- | :--- | :--- | | Other | 335,443,471.56 | 1,103,351.28 | 722,000,000.00 | 744,689,276.46 | 1,584,210.87 | 315,441,757.25 | Proprietary Funds | Overview of Wealth Management During the Reporting Period | Specific Type | Source of Wealth Management Funds | Amount of Wealth Management Transactions (RMB '0000) | Outstanding Balance (RMB '0000) | | :--- | :--- | :--- | :--- | | Bank Wealth Management Products | Proprietary Funds | 32,100 | 27,500 | | Brokerage Wealth Management Products | Proprietary Funds | 4,000 | 4,000 | | Total | | 36,100 | 31,500 | - The company had no use of raised funds, derivative investments, or entrusted loans during the reporting period[81][83][84] Major Asset and Equity Sales This chapter states that the company did not sell any major assets or equity during the reporting period - The company did not sell any major assets during the reporting period[85] - The company did not sell any major equity during the reporting period[86] Analysis of Major Holding and Participating Companies The company's main subsidiaries include Shenzhen Muyu Technology Co., Ltd. and Shenzhen Lianbang Information Technology Co., Ltd., with Jiangxi Xinhua Cloud Education Technology Co., Ltd. as an associate. During the reporting period, Muyu Technology's operating revenue and net profit both significantly declined, primarily due to the project cycle of AI digital products. The company deregistered its controlled subsidiary, Shenzhen FangZhi Education Technology Co., Ltd Major Subsidiaries and Associates Information | Company Name | Company Type | Main Business | Registered Capital (RMB) | Operating Revenue (RMB) | Net Profit (RMB) | | :--- | :--- | :--- | :--- | :--- | :--- | | Shenzhen Muyu Technology Co., Ltd. | Subsidiary | R&D, services, and marketing related to AI + Education | 10,000,000.00 | 528,529.78 | -2,404,709.32 | | Shenzhen Lianbang Information Technology Co., Ltd. | Subsidiary | Trade Services | 2,000,000.00 | 2,029.93 | -137,582.03 | | Jiangxi Xinhua Cloud Education Technology Co., Ltd. | Associate | Vocational Education | 20,700,000.00 | 5,537,323.01 | -7,584,546.77 | - During the reporting period, Muyu Technology's operating revenue decreased by 88.83% and net profit decreased by 142.31%, primarily due to the project initiation, implementation, and acceptance cycles of AI digital products[87](index=8