江南布衣(03306) - 2025 - 年度财报
2025-09-25 09:55

Brand Portfolio and Market Positioning - As of June 30, 2025, JNBY Group's brand portfolio includes the mature brand JNBY, three younger brands (CROQUIS, jnby by JNBY, and LESS), and various emerging brands such as POMME DE TERRE, JNBYHOME, onmygame, and B1OCK[25]. - The company targets middle- and upper-income customers, aiming to express individuality through fashionable products, creating a large and loyal customer base[26]. - JNBY Group expanded its brand portfolio significantly from 1994 to 2024, launching multiple brands and acquiring new ones to diversify its offerings and cater to various age groups[26]. - The brand portfolio includes established brands like JNBY and emerging brands such as POMME DE TERRE and JNBYHOME, with the addition of onmygame and B1OCK in 2024 through acquisition[34][36]. - The company aims to cover consumers across most age groups through its diversified and segmented product mix[34][36]. Customer Engagement and Marketing Strategies - The company has established an omni-channel interactive platform that includes physical retail stores, online platforms, and WeChat-based marketing services to enhance customer engagement[27]. - JNBY Group's philosophy is encapsulated in the slogan "Just Naturally Be Yourself," which guides its design identity across all brands[25]. - The company focuses on creating a "JNBY Fans Economy" system, leveraging community engagement to drive customer loyalty[27]. - The company has introduced new consumption scenarios and products, such as the "Box Project" and "JIANGNANBUYI+" multi-brand collection stores, to provide added value to consumers[26]. - The company aims to enhance fan experience through data-driven strategies and operational innovation in its retail network[145]. Financial Performance - For the fiscal year ended June 30, 2025, the company reported revenue of RMB 5,548,385, an increase of 4.6% from RMB 5,302,522 in 2024[45]. - Gross profit for the same period was RMB 3,638,941, reflecting a 4.1% increase from RMB 3,495,916 in 2024[45]. - Net profit increased by 6.0% to RMB 897,518 compared to RMB 846,549 in 2024[45]. - Basic earnings per share rose to RMB 1.74, up 4.2% from RMB 1.67 in 2024[45]. - The company's net cash flows from operating activities decreased by 29.2% to RMB 1,132,989 from RMB 1,600,139 in 2024[45]. Store Expansion and Retail Strategy - The number of standalone retail stores increased from 2,025 as of June 30, 2024, to 2,117 as of June 30, 2025, expanding the sales network globally[67]. - The total number of standalone retail stores for the mature brand JNBY increased from 924 to 961[68]. - As of June 30, 2025, the total number of standalone retail stores was 2,117, an increase from 2,025 in the previous year, with 491 self-operated stores in Mainland China[69]. - Retail sales from membership accounts with annual purchases over RMB 5,000 reached RMB 4.86 billion, accounting for over 60% of total retail sales from offline channels[76]. - Revenue from offline channels decreased by 1.4% to RMB 4,346.8 million, while revenue from online channels increased by 18.3% to RMB 1,201.6 million[87]. Operational and Strategic Initiatives - The company aims to enhance its brand strength and optimize its designer brand portfolio to support sustainable growth[57]. - The company is committed to developing a digital and intelligent retail network while expanding new consumption scenarios[57]. - The company plans to focus on "art exploration," "humanistic care," and "social responsibility" to promote sustainable development[60]. - The Group's strategic initiatives include enhancing investor relations and risk management practices to support sustainable growth[189]. - The Group aims to leverage technology for product development and operational improvements, aligning with market trends[197]. Management and Governance - The company emphasizes a mission of "Better Design, Better Life" and core values including reliability, diversity, and innovation[145]. - The board consists of 8 directors, including 3 executive directors, 1 non-executive director, and 4 independent non-executive directors[146]. - The Group's management team includes professionals with significant experience in multinational companies, enhancing strategic planning and execution capabilities[188]. - The management team is committed to maintaining high standards of corporate governance and financial oversight[188]. - The Group is actively exploring opportunities for market expansion and potential acquisitions to drive growth[192].