卓悦控股(00653) - 2025 - 年度财报
BONJOUR HOLDBONJOUR HOLD(HK:00653)2025-10-30 08:30

Digital Transformation and E-commerce Strategy - Bonjour is transforming from a beauty retailer to a digital integrated ecosystem combining "Cross-border E-commerce + Smart Logistics + AI Marketing" with the establishment of the HKMALL platform[11]. - The company plans to build a complete SBBC (Supplier-Business-Business-Consumer) ecosystem by the second half of 2025, enabling end-to-end digital collaboration from global sourcing to personalized retail[17]. - The "HKMALL" platform integrates global supply chains, smart payments, cross-border logistics, and data-driven marketing to provide end-to-end solutions for partners[14]. - The Group is focused on digital transformation and technological innovation elements in traditional industries, promoting new business models and services[25]. - The Group aims to showcase a Hong Kong legend for the digital age, aligning with the global digital economy trends[21]. - The Group has successfully expanded its product range from pure cosmetics to include "Beauty, Health & Lifestyle" products, enhancing consumer experience and aligning with market demand changes[188]. - HKMALL operates as a comprehensive marketplace, providing a diverse range of beauty, skincare, health, and lifestyle products through both outright ownership and consignment models[200]. - The Group has terminated traditional physical retail operations to focus resources on enhancing HKMALL eCommerce and developing a new B2B business model via O2O operations in Mainland China[186]. - The Group has established bonded warehouse operations in Hainan and Guangzhou to strengthen cross-border sales capabilities and multichannel strategies[192]. Operational Efficiency and Innovation - The company is leveraging AI to enhance operational efficiency and user experience through smart supply chains and intelligent customer service systems[12]. - The innovative "Tripartite Synergy System" allows for "One-Click Store Setup, One-Click Sales, One-Click Reward Sharing," enhancing business collaboration and profit growth potential[15]. - Bonjour Technology integrates multiple systems to help enterprises improve operational efficiency and marketing capabilities[121]. - Bonjour Technology, which supports HongKong Mall, is developing a comprehensive catering management system that includes various operational systems[115]. - The Group's commitment to technological innovation has facilitated the transition from traditional retail to a new business ecosystem benefiting all stakeholders[191]. Financial Performance and Challenges - The Group is navigating a critical transitional phase, focusing on the high-growth potential "HKMALL" cross-border e-commerce platform despite short-term profitability impacts[20]. - The company reported a turnover of HK$91,000,000 for the eighteen months ending June 30, 2025, a decrease of 90% compared to HK$950,300,000 in 2023[166]. - The net loss for the period was HK$278,400,000, compared to a profit of HK$54,000,000 in 2023, resulting in a loss per share of HK$0.861[166]. - Non-operating expenses and non-cash accounting provisions had a combined impact of approximately HK$202,700,000 on the company's financial results[166]. - Excluding these exceptional items, the core business generated a loss of approximately HK$75,700,000[166]. - The gross profit margin for 2023 was reported at 6.64%, with a significant drop from previous years[154]. - The total number of retail stores in Hong Kong decreased to 5 in 2023, down from 8 in 2022[154]. - The company faced a HK$153.8 million loss from an investment in CR Business Innovation Investment Fund L.P. due to a decline in property market values[171]. Market Trends and Consumer Behavior - E-commerce penetration in Hong Kong surged to over 25% of total retail revenue in 2024/2025, up from 20% in 2023 and 15% in 2022, indicating a significant shift towards digital retail strategies[175]. - Rising living costs and inflationary pressures have suppressed local consumer confidence, leading to more cautious spending patterns in the retail sector[174]. - The Greater Bay Area's affluent middle class, with a collective disposable income exceeding RMB2.3 trillion, represents a key demand source for premium goods, enhancing cross-border e-commerce opportunities[179]. - The accelerated digital transformation in retail is reshaping customer expectations and business strategies, with innovations like AI-driven marketing becoming essential[175]. - Sustainability practices are increasingly prioritized by retailers in response to global eco-conscious consumption trends, impacting operational strategies[181]. Corporate Social Responsibility and Community Engagement - Since the outbreak of the pandemic, the Group has supplied over 20 million face masks at affordable prices, gaining coverage from over 17 media outlets and recognized as one of the listed companies fulfilling CSR in Hong Kong[51]. - The company actively participates in charitable, environmental, and corporate social responsibility activities, contributing to society and supporting SMEs[151]. - The company donated 100,000 rapid test kits in collaboration with Futu Securities International to support educational initiatives[152]. - The Group established a strategic partnership in the social welfare sector with China Resources Capital Management Limited and Loving Home Foundation Limited[66]. Awards and Recognition - Bonjour was listed on the Main Board of The Stock Exchange of Hong Kong (Stock Code: 653), receiving 17 times oversubscription for its initial public offering, establishing its leading status in the beauty and cosmetics industry in Hong Kong[49]. - The Group has received multiple local and international awards, solidifying its position as a leading eCommerce platform and beauty retail group in Hong Kong[147]. - The Group received the "IFAPC Outstanding Listed Companies Award" for the fourth consecutive year[92]. - The Group's KOL live streaming studio supports simulcast at 9 different platforms, enhancing its online marketing capabilities[55]. - HongKong Mall Limited won the "Outstanding ECommerce Platform of the Year" award from BUSINESS INNOVATOR[71]. - The Group was designated as the online sales livestreaming platform for the "International Beauty, Education, Wellness Expo 2022" and received the "Awesome Entrepreneur" award[76]. - The Group's initiatives aim to leverage the "industry + technology + capital" model to facilitate the digital transformation of traditional businesses[137]. Leadership and Governance - The Chairman has over 20 years of experience in innovating digitalized management systems for traditional enterprises, enhancing the Group's strategic planning and operational management capabilities[24][26]. - The Group's leadership includes experienced professionals with extensive backgrounds in accounting, business management, and operations, ensuring robust governance and strategic execution[30][41]. - The company has a comprehensive governance report, ensuring transparency and accountability in its operations[153].