Financial Projections - The company expects a net profit of -21 million yuan for 2025, compared to -15 million yuan in the same period last year, indicating a 52.65% to 66.18% increase in net profit attributable to shareholders year-on-year [4]. - The company anticipates a net profit excluding non-recurring losses of -26 million yuan to -20 million yuan, reflecting a year-on-year growth of 47.86% to 59.89% [4]. - The financial data presented is preliminary and has not been audited by the accounting firm, with final figures to be disclosed in the official 2025 annual report [8]. Market Trends - The overall retail market for books in China is projected to decline by 2.24% in 2025, with a total market size of 110.4 billion yuan [7]. - Content e-commerce has shown strong growth, with a year-on-year increase of 30.43%, becoming the largest retail segment in the book market [7]. Marketing Strategies - The company is actively adjusting its marketing strategies across content e-commerce, shelf e-commerce, and physical stores to adapt to the changing market environment [7]. - The company has increased its promotional expenses on content e-commerce platforms, leading to higher sales costs and continued net losses [7].
荣信文化(301231) - 2025 Q4 - 年度业绩预告