Rebecca(SH:600439)2026-01-30 13:05Financial Performance Forecast - The company expects a net profit attributable to shareholders of the parent company for 2025 to be between -70 million and -60 million RMB, a reduction in loss of 4.76 million to 5.76 million RMB compared to the previous year's net profit of -117.62 million RMB [3]. - The expected net profit excluding non-recurring gains and losses for 2025 is projected to be between -69.9 million and -59.9 million RMB, reducing the loss by 5.12 million to 6.12 million RMB compared to the previous year's figure of -121.12 million RMB [4]. - The total profit for the previous year was -109.38 million RMB, with a net profit attributable to shareholders of the parent company at -117.62 million RMB [6]. Business Challenges and Strategies - The company faced adverse impacts from the US-China trade war on traditional offline sales in the US, leading to increased marketing expenses in cross-border e-commerce, which, despite significant growth, has not yet reached profitability [7]. - The company plans to optimize its business structure to enhance the proportion of domestic sales, which are more profitable, in its overall sales [7]. - The company will implement budget and performance management to strengthen cost control and promote recovery in profitability and high-quality development [7]. Financial Data and Audit Status - The financial data in the performance forecast has not been audited by an external accounting firm and is based on preliminary calculations by the company's finance department [8]. - The company has not identified any significant uncertainties that could affect the accuracy of the performance forecast as of the announcement date [8]. - The forecast data is preliminary and the final audited financial data will be disclosed in the official 2025 annual report [9].