Liqun Co.,Ltd.(SH:601366)2026-02-05 07:50Financial Performance - The company expects a net profit loss of between -285 million to -350 million yuan for the year 2025, compared to a profit of 27.24 million yuan in the previous year, indicating a significant downturn [3]. - Revenue is projected to decline by approximately 8.70% year-on-year, primarily due to macroeconomic conditions, intensified industry competition, and the closure of nine loss-making stores, which incurred asset disposal losses and compensation costs of about 30 million yuan [3]. - The company reported a decrease in gross profit of approximately 260 million yuan during the reporting period, contributing to the overall loss [3]. - Tax and additional fees increased by about 41 million yuan compared to the same period last year, further impacting financial performance [3]. Strategic Initiatives - The company plans to enhance supply chain operational efficiency and improve long-term competitiveness of stores as part of its strategic response to market changes [3]. - The company aims to optimize its operational structure, accelerate store adjustments, and introduce new product categories and business formats to create diverse consumer spaces [5]. Future Outlook - Future cash flow is expected to improve during the upcoming Spring Festival season, supported by stable financing channels and existing capital reserves [5]. - The credit rating agency has assigned a stable outlook with an individual credit rating of AA and a corporate credit rating of AA for the company [4]. - The company is under continuous observation for its operational performance, which may affect its management, business development, financial status, and credit quality [5].