Company Operations and Market Presence - Asiaray Media Group operates in nearly 40 cities across Greater China, focusing on mega transport advertising media management, including airports, metro lines, and high-speed rail advertising[14]. - The company holds exclusive concession rights for 26 airports and metro lines, enhancing its market presence and advertising effectiveness[19]. - Asiaray's strategic focus includes expanding its media network and enhancing its advertising offerings to meet evolving market demands[14]. - The group obtained exclusive concession rights for advertising and media resources in Shenzhen Metro Line 2 (Phase 3), Line 3, Line 6, Line 8 (Phase 1), and Line 10[47]. - The group obtained exclusive concession rights for advertising and media resources in Beijing Metro Line 17[49]. - The group secured exclusive concession rights for advertising and media resources in Yunnan Longchuan Guangsong General Airport[53]. - The Group secured exclusive rights to operate advertising and media resources along the domestic section of the China-Laos Railway, enhancing its presence in South and Southeast Asia[96]. - The Group expanded its media resource operations in Shenzhen Metro Line 2 (Phase 3), 6, 8 (Phase 1), and 10, further increasing its influence in the Greater Bay Area[95]. Financial Performance - The group achieved a consolidated revenue of HKD 2,285.1 million in 2021, compared to HKD 1,557.1 million in 2020, representing a year-over-year increase of 46.6%[70]. - Revenue increased by 46.8% to HKD 2,285.1 million, with combined revenue at HKD 3,182.6 million[74]. - The revenue breakdown by operating segment showed that the airport segment generated HKD 760.8 million, metro lines and billboards contributed HKD 838.9 million, and bus and other businesses accounted for HKD 685.4 million in 2021[70]. - The unique "DOOH+" advertising solution generated revenue of HKD 547.7 million, contributing 24.0% of total revenue[97]. - The combined revenue for the Group was HKD 3,182.6 million, reflecting a 43.9% increase from HKD 2,212.3 million in 2020[85]. - Gross profit amounted to HKD 431.8 million with a gross profit margin of 18.9%, compared to HKD 347.5 million and a margin of 22.3% in 2020[85]. - EBITDA increased to HKD 1,273.0 million in 2021 from HKD 1,034.0 million in 2020, reflecting a growth of 23.1%[70]. - The overall business performance improved significantly in the second half of the year, helping to narrow losses despite ongoing investments in new projects[85]. Advertising Solutions and Innovations - Asiaray's advertising solutions are designed to enhance the overall impact and effectiveness of advertisements, thereby optimizing commercial value for media resource owners[28]. - The company employs a well-developed space management model, which differentiates it from traditional advertising space distribution methods, aiming to create value for advertising customers and media resource owners[27]. - The company has expanded its Space Management approach to include virtual space, pioneering the Outdoor and Online ("O&O") New Media strategy[78]. - The introduction of "DOOH+" solutions combines DOOH advertising with the O&O New Media strategy, enhancing media solutions for advertisers[80]. - The group launched a programmatic audience-driven digital out-of-home (DOOH) advertising campaign in collaboration with Hivestack, expanding to prime locations across Hong Kong[50]. - The group launched DOOH media inventories on the Hivestack platform for the Singapore Thomson-East Coast Line, marking the start of comprehensive programmatic trading[52]. - Big data-driven technologies are being utilized to identify media resources close to target audiences for effective advertising[78]. - The company is leveraging opportunities in the Metaverse and non-fungible tokens (NFT) to create more value for advertisers and stakeholders[80]. Corporate Governance and Leadership - The company has adopted the Corporate Governance Code principles and complied with all applicable code provisions during the year, except for deviations from provisions A.2.1 and A.6.7[190]. - The Board is responsible for formulating the Group's long-term strategy and development plan, deciding major financial and capital projects, and reviewing internal control and risks[192]. - The company has a high level of corporate governance practices appropriate to its business conduct and growth[186]. - The Group's strategic planning is led by its founder, Mr. Lam, who also serves on various committees[155]. - The Group has a strong leadership team with diverse backgrounds in finance and operations, enhancing its market position[161]. - The company emphasizes its commitment to expanding its operations in Mainland China under Mr. Kwan's leadership[161]. - The Board currently comprises eight directors, including three independent non-executive directors, representing more than one-third of the Board[195]. - The roles of chairman and chief executive officer are currently held by Mr. Lam, which the Board believes enhances efficiency in strategy formulation and implementation[200]. Social Responsibility and Community Engagement - The company emphasizes social responsibility and community engagement as part of its corporate philosophy, aiming to give back to society[5]. - The group was awarded the "Friends of Privacy Recognition Award 2021" Silver Award by the Office of the Privacy Commissioner for Personal Data in Hong Kong[47]. Challenges and Future Outlook - The company is currently assessing the impacts of the COVID-19 pandemic on its overall performance and is unable to estimate the quantitative impacts[151]. - The company will continue to monitor the development of the COVID-19 outbreak and take relevant measures[151]. - The Group maintains a cautiously optimistic outlook on its ability to elevate business levels despite geopolitical and economic challenges[100].
雅仕维(01993) - 2021 - 年度财报