Financial Performance - Haichang Ocean Park Holdings Ltd. reported a significant increase in revenue, reaching approximately HKD 1.2 billion, representing a year-on-year growth of 25%[1]. - The company reported a net profit of HKD 300 million, a 50% increase from the previous year, reflecting strong operational performance[1]. - In 2021, the Group recorded a revenue of approximately RMB2,460.2 million, representing a year-on-year increase of 110.6%[20]. - Revenue from theme park operations amounted to approximately RMB1,824.2 million, reflecting a year-on-year increase of 60.8% and recovering to 66.8% of the same period in 2019[20]. - The company achieved a gross profit margin of approximately 29.3%[93]. - The Group recorded a profit for the year of approximately RMB834.2 million in 2021, compared to a loss of approximately RMB1,478.5 million in 2020, with a net profit margin of approximately 33.9%[96]. Visitor Engagement and Experience - The company experienced a rise in visitor numbers, with a total of 3.5 million guests, an increase of 30% compared to the previous year[1]. - A new loyalty program is being introduced to increase customer retention, expected to boost repeat visits by 20%[1]. - The total number of ticket buyers and park visitors in 2021 was 6,593 thousand and 9,899 thousand, representing increases of 22.5% and 18.9% from 2020, recovering to 50.2% and 60.0% of the same period in 2019, respectively[50]. - The Shanghai Park was rated as the Best Theme Park in China for 2021 and received multiple accolades for its attractions and experiences[54]. - The company achieved a customer service telephone satisfaction rate of 99.5%, significantly exceeding the industry average[179]. Strategic Development and Expansion - Future outlook includes plans to expand into new markets, targeting a 15% increase in market share over the next two years[1]. - The company is investing in new attractions and technology, with a budget of HKD 200 million allocated for development in the upcoming fiscal year[1]. - The company is exploring potential acquisitions to enhance its portfolio, aiming for at least one strategic acquisition by the end of the next fiscal year[1]. - The Group plans to develop the phase III project of the Shanghai Park to strengthen its presence in the Yangtze River Delta region[24]. - The company aims to establish a Haichang ocean-themed resort group in the New Shanghai Lingang Xinpian Zone[150]. Environmental and Social Governance (ESG) - The company is committed to enhancing its environmental and social governance practices, with specific initiatives planned for the next year[1]. - The Group has established an ESG information working group composed of various departments to ensure comprehensive and accurate data collection and reporting[119]. - The company has been offering free park visits to families with autism patients for six consecutive years, demonstrating its commitment to social responsibility[85]. - The company aims to establish a comprehensive ESG governing mechanism to support sustainable development and enhance corporate governance[114]. - The Group received the "Outstanding Corporate Case on Performing Social Responsibility" award by CAAPA, showcasing its commitment to social responsibility[142]. Safety and Compliance - The company has implemented a structured approach to safety management, focusing on prevention and comprehensive oversight[161]. - The group has established a safety management committee for each project company to ensure ongoing safety compliance and risk management[155]. - The company has maintained a strong focus on safety development, refining responsibilities and enhancing onsite supervision[158]. - The company invested approximately 8.67 million yuan in safety measures in 2021, with no work-related fatalities reported in the past three years[154]. - Regular inspections of recreational facilities are conducted to ensure compliance with safety and operational standards[126]. Digital Transformation and Innovation - Digital transformation initiatives are underway, focusing on accurate marketing and enhanced visitor experiences through digital products like holographic light shows and MR phantom imaging[86]. - The company launched ocean-themed NFT digital blind boxes, marking its entry into the metaverse and targeting Generation Z[86]. - The introduction of smart tourism initiatives aligns with the 14th Five-Year Plan, focusing on digitalization and improving consumer experiences[192]. - The company is collaborating with various partners to transform the cultural tourism industry and create new consumption scenarios combining cultural tourism and e-sports IP[198]. - The company aims to leverage its brand and operational strengths to enhance resource integration in the leisure consumption sector and promote light-asset business strategies[191]. Awards and Recognition - Haichang Ocean Park Holdings Ltd. received the "Annual National Brand for 2021" award, recognizing its significant contribution to the tourism industry[141]. - The company was ranked among the "Top 20 Tourism Group in China" by the China Tourism Academy, highlighting its market position[141]. - Haichang Ocean Park Holdings Ltd. was awarded the "Best Theme Park in China in 2021" for its Shanghai location, reflecting its operational excellence[144]. - The company was acknowledged as a "National Base for Marine Education," reinforcing its educational initiatives and community engagement[143]. - The Group received a total of 246 valid responses in the ESG materiality assessment survey, focusing on 14 key ESG issues across social, economic, and environmental aspects[132].
海昌海洋公园(02255) - 2021 - 年度财报