Financial Performance - Total revenue for the six months ended June 30, 2023, was HKD 101.7 million, a slight decrease from HKD 104.9 million in 2022, representing a decline of approximately 2.1%[7] - Net profit decreased to HKD 3.3 million from HKD 10.8 million in 2022, reflecting a decline of approximately 69.5%[7] - Adjusted net profit, excluding listing expenses and one-time income, was HKD 7.3 million, down from HKD 10 million in 2022, indicating a decrease of about 27%[7] - Basic earnings per share were HKD 0.74, compared to HKD 2.40 in 2022, representing a decline of approximately 69.2%[6] - The group reported a profit before tax of HKD 4,913,000, down 61.4% from HKD 12,722,000 in the previous year[27] - The net profit for the period was HKD 3,308,000, a decrease of 69.4% from HKD 10,798,000 in 2022[27] - The company's profit attributable to equity holders for the six months ended June 30, 2023, was HKD 3,308,000, a decrease of 69.4% compared to HKD 10,798,000 in 2022[58] Revenue Breakdown - Digital advertising revenue accounted for HKD 97.1 million, making up 95.5% of total revenue, compared to 94.1% in 2022[7] - Digital advertising revenue (excluding programmatic advertising) increased to HKD 83,282,000, up 4.3% from HKD 79,565,000 in 2022[46] - Programmatic advertising revenue decreased significantly to HKD 13,800,000, down 28.0% from HKD 19,161,000 in 2022[46] Cash and Debt Management - As of June 30, 2023, the group's cash and cash equivalents amounted to HKD 17,500,000, a decrease from HKD 19,900,000 as of December 31, 2022[19] - The group's bank borrowings decreased to HKD 8,000,000 from HKD 21,000,000, resulting in a debt-to-equity ratio of 13.9%, down from 31.1%[19] - The net cash generated from operating activities for the six months ended June 30, 2023, was HKD 31,169,000, an increase of 9.3% compared to HKD 28,372,000 in 2022[37] - The company reported a net cash decrease of HKD 2,409,000 for the period, compared to an increase of HKD 5,244,000 in the previous year[37] - The cash and cash equivalents at the end of the period were HKD 17,476,000, down from HKD 28,750,000 at the end of the previous year[37] - Interest-bearing bank borrowings decreased to HKD 8,000,000 as of June 30, 2023, from HKD 21,000,000 as of December 31, 2022, a reduction of 61.9%[65] Operational Highlights - The company operates nine media brands, including "New Holiday" and "Economic Weekly," and has a strong digital presence with millions of subscribers across various platforms[12] - The company plans to enhance its technological infrastructure by applying artificial intelligence and machine learning models in its backend operations[16] - The company aims to upgrade its content management system to closely monitor the performance of its digital content[16] - The company is optimistic about the long-term growth prospects of the digital advertising market and is actively evaluating growth strategies[18] - The company has established a diverse client base, including multinational corporations and small to medium-sized enterprises, leveraging over 20 years of experience in the media industry[15] Employee and Management Information - The group has a total of 234 employees, with total employee costs amounting to HKD 48,900,000, an increase from HKD 47,800,000 in 2022[22] - The total remuneration for key management personnel was HKD 2,523,000 for the six months ended June 30, 2023, compared to HKD 2,403,000 in 2022, reflecting an increase of 5.0%[71] Shareholder Information - The company completed a share offering at HKD 0.92 per share, raising approximately HKD 103,500,000 net of listing expenses[24] - The weighted average number of ordinary shares issued remained constant at 450,000,000 for both 2023 and 2022[60] - New Media Planning Holdings Limited holds 315,000,000 shares, representing 52.5% of the issued shares, making it the largest shareholder[80] - Mr. Li holds 90,000,000 shares, which is 15% of the issued shares, through Double Blossoms Limited[78] - Ms. Fan holds 10,500,000 shares in Emperor International Holdings Limited, representing 0.29% of the issued shares[79] Corporate Governance - The company has complied with all applicable corporate governance code provisions since the listing date[85] - The mid-term report was reviewed by the company's audit committee, consisting of three independent non-executive directors[87] - The board of directors for New Media Planning Limited includes executive directors Mr. Huang Zhihui, Mr. Li Yipei, and Ms. Fan Minchang, along with independent non-executive directors Ms. Zheng Jiayu, Mr. Mai Jinzhao, and Mr. Niu Zhongjie[90] Dividend Information - The board has decided not to declare any interim dividend for the period[23] - The company declared an interim dividend of HKD 500 per ordinary share, totaling HKD 10,000,000 on March 17, 2023[55] - The company did not declare any further interim dividends for the current period[56]
新传企划(01284) - 2023 - 中期财报