*ST商城(600306) - 2018 Q4 - 年度财报
S.Y.C.C.S.Y.C.C.(SH:600306)2019-05-13 16:00

Financial Performance - The company reported a total revenue of approximately CNY 996.68 million for 2018, representing an increase of 8.07% compared to CNY 922.27 million in 2017[23]. - The net profit attributable to shareholders was a loss of CNY 127.66 million in 2018, a decrease of 254.93% from a profit of CNY 82.40 million in 2017[23]. - The company's total assets decreased by 5.41% to CNY 1.54 billion at the end of 2018, down from CNY 1.63 billion at the end of 2017[23]. - The net cash flow from operating activities was CNY 48.56 million, a decrease of 13.93% compared to CNY 56.42 million in 2017[23]. - The basic earnings per share for 2018 was -CNY 0.71, a decline of 254.35% from CNY 0.46 in 2017[24]. - The weighted average return on equity was -149.31% for 2018, a decrease of 225.52 percentage points from 76.21% in 2017[25]. - The company's operating revenue for the reporting period reached 996.68 million yuan, an increase of 7.44 million yuan or 8.07% compared to the previous year, achieving 90.61% of the annual plan[41]. - Operating profit was -11.95 million yuan, a decrease of 20.63 million yuan or 237.74% year-on-year, while net profit attributable to the parent company was -12,763 yuan, down 21.01 million yuan or 254.93%[41]. - The gross profit margin for the overall business was 15.93%, with a year-on-year increase of 6.24 percentage points[49]. Retail and Market Performance - In 2018, the company's total retail sales revenue reached 38.10 trillion RMB, with a year-on-year growth of 9.0%[34]. - The online retail sales in 2018 amounted to 9.01 trillion RMB, reflecting a significant year-on-year increase of 23.9%[34]. - The company reported a retail sales revenue of 4,051.2 billion RMB in Shenyang, with a year-on-year growth of 9.2%[34]. - The retail sector in Shenyang generated 991.46 million yuan in revenue, reflecting an 8.71% increase year-on-year, with a gross margin of 15.87%[48]. - The company's main business in the department store sector generated 981.96 million yuan in revenue, with a gross margin of 16.02%, reflecting an 8.42% increase year-on-year[48]. - The total retail sales in China reached ¥38.10 trillion in 2018, with a year-on-year growth of 9%, indicating a stable growth outlook for the retail sector[62]. - Online retail sales in China grew by 23.9% year-on-year, with physical goods online retail sales increasing by 25.4%[73]. Operational Strategies - The company maintained a diversified business model, including joint ventures, leasing, and self-operated sales[33]. - The company emphasized enhancing service quality and innovating marketing strategies to stabilize revenue amidst economic challenges[39]. - The company plans to strengthen supplier relationships to create a win-win situation and improve resource sharing[39]. - The company is leveraging social media platforms for marketing to increase brand visibility and customer engagement[39]. - The company aims to enhance marketing efforts and expand new channels to boost sales and operating profits[77]. - The company is transitioning to a smart retail model, incorporating new marketing techniques and enhancing customer experience[76]. Financial Position and Liabilities - The company has a negative retained earnings of approximately -127.66 million RMB for 2018, resulting in no profit distribution or capital increase for that year[84]. - As of December 31, 2018, the company's total equity attributable to shareholders was 21.67 million yuan, with a debt-to-asset ratio of 98.55%[162]. - Current assets amounted to 166.76 million yuan, while current liabilities were 1.51 billion yuan, resulting in negative working capital of -1.34 billion yuan[162]. - The company's total liabilities rose from CNY 1,482,565,742.54 to CNY 1,521,830,527.04, reflecting an increase of approximately 2.6%[175]. - The company's total equity attributable to shareholders decreased from CNY 149,334,206.21 to CNY 21,669,611.02, a decline of approximately 85.5%[176]. Governance and Management - The company has a diverse board with members holding various positions in other companies, enhancing its governance structure[129]. - The company is led by experienced executives with backgrounds in finance, law, and management, contributing to strategic decision-making[129]. - The company has maintained a stable leadership team, with no significant changes in shareholding among key executives during the reporting period[126]. - The company has a structured remuneration policy for directors and senior management based on performance evaluations conducted annually[137]. - The company has been actively electing new directors and supervisors to fill vacancies created by resignations[138]. Risks and Uncertainties - The company has acknowledged various industry and policy risks that may impact future performance, as detailed in the risk factors section of the report[8]. - The company acknowledges the significant uncertainties related to its ongoing operations as highlighted in the audit report, urging investors to be aware of potential risks[86]. - The audit identified key audit matters, including the assessment of litigation outcomes and their potential impact on the financial statements[164]. - The company faced numerous litigation matters, primarily related to unpaid project funds and breach of contract claims, which require significant management judgment[164]. Shareholder Information - The largest shareholder, Zhongzhao Investment Management Co., Ltd., holds 43,141,624 shares, accounting for 24.22% of total shares, with 43,000,000 shares pledged[115]. - The total number of ordinary shareholders increased from 12,465 to 13,589 during the reporting period[112]. - The company has no known related party relationships among the top shareholders, except for Wang Qiang and Shenzhen Tourism Group, who are confirmed as acting in concert[115].