BTH(SH:600640)2022-04-29 16:00Financial Performance - The net profit attributable to the parent company for 2021 was -357.5274 million RMB, with undistributed profits as of December 31, 2021, amounting to 577.9796 million RMB[7]. - The net profit attributable to shareholders of the listed company for 2021 was -357,527,401.98 RMB, a significant decrease compared to a profit of 10,312,690.45 RMB in 2020[25]. - The net profit attributable to shareholders after deducting non-recurring gains and losses was -351,160,906.53 RMB, compared to -65,599,529.48 RMB in the previous year[25]. - The net cash flow from operating activities was 73,598,389.69 RMB, a decrease from -80,422,846.63 RMB in 2020[25]. - The total assets decreased by 9.46% from 6,614,866,466.27 RMB in 2020 to 5,989,177,644.92 RMB in 2021[25]. - The basic earnings per share for 2021 was -0.4493 RMB, a decline from 0.0130 RMB in 2020[25]. - The weighted average return on equity decreased by 8.26 percentage points to -8.26% in 2021 from 0.23% in 2020[25]. - The company achieved a consolidated revenue of 4.611 billion RMB in 2021, with a net loss attributable to the parent company of 358 million RMB[64]. - The company reported a significant increase in the gaming business costs, which rose by 88.89% to CNY 547,769,378.96, now accounting for 12.47% of total costs[79]. - The company reported a revenue of 10 billion yuan for the fiscal year, representing a year-over-year increase of 15%[150]. Revenue and Growth - The company's operating revenue for 2020 was 4.449 billion RMB, representing a year-on-year increase of 3.63% compared to 2019[23]. - In 2021, the company achieved an operating revenue of 4.611 billion yuan, a year-on-year increase of 3.63%, while net profit was -354 million yuan, with a net profit attributable to the parent company of -358 million yuan[37]. - The digital marketing segment generated a total revenue of 49 million yuan in 2021, focusing on personalized rights products and digital membership solutions[56]. - The digital content segment generated a revenue of 1.576 billion RMB, while the digital marketing segment reported 2.074 billion RMB in revenue, reflecting a year-on-year decrease in net profit for the digital content segment[66]. - The digital tourism segment's revenue reached 1.029 billion RMB, with overall income and net profit showing a year-on-year increase despite pandemic challenges[66]. - The company reported a 3.6% increase in total revenue compared to the previous year, while operating costs rose by 8.5%[67]. Strategic Initiatives - The company has implemented a "1+N" ecological cooperation strategy to enhance its 5G content applications and digital marketing capabilities[37]. - The company aims to leverage the "cloud transformation" strategy of China Telecom to enhance its media cloud platform, focusing on key areas such as GPU cloud computing and XR digital twin technology[115]. - The company plans to strengthen its research and development capabilities in technology, aiming to create a quantifiable and valuable technology achievement transformation system through patent productization[116]. - The company is committed to enhancing its cybersecurity measures, including the construction of asset situation awareness platforms to ensure the stable operation of its media cloud business[116]. - The company intends to deepen cooperation with industry partners, including universities and leading enterprises, to enhance its research ecosystem and industry influence[116]. - The company aims to enhance its 5G 2C ecosystem by focusing on VR, AR, MR, and XR applications, with a goal of increasing user engagement and business growth through targeted strategies and partnerships[118]. Talent and Human Resources - The company introduced 143 high-end professionals in 2021, including experts in digital tourism and cloud gaming, to enhance its talent pool[42]. - The company employed 292 R&D personnel, representing 12.90% of the total workforce, with a focus on 5G product development and digital services[86]. - The educational background of employees included 140 with master's degrees or above, 698 with bachelor's degrees, and 1,338 with diplomas or below[175]. - The company implemented a performance management model combining KPI and OKR to enhance employee motivation and align with strategic goals[176]. - The company has established a training system combining "regular training + key special training camps" to enhance professional capabilities, covering thousands of participants[179]. Corporate Governance - The audit report for the company was issued by Zhongshun Zhonghuan Accounting Firm with a standard unqualified opinion[6]. - The company’s financial report is guaranteed to be true, accurate, and complete by its responsible persons and accounting personnel[6]. - The company’s board of directors and supervisory board members were all present at the board meeting[5]. - The company held its annual general meeting on June 29, 2021, where several key proposals were approved, including the financial budget for 2021[138]. - The first extraordinary general meeting of 2021 took place on August 18, 2021, approving the stock option incentive plan and related management measures[139]. Market and Industry Trends - The digital cultural industry in China is projected to reach a market space of over 10 trillion yuan by 2035, driven by favorable policies and rapid technological advancements[49]. - The core industry scale of China's digital entertainment reached RMB 782.4 billion in 2021, with a compound annual growth rate of 17.6% from 2014 to 2021, and a year-on-year growth of 13.5% compared to 2020[99]. - The actual sales revenue of China's gaming market in 2021 was RMB 296.5 billion, an increase of RMB 17.8 billion, representing a year-on-year growth of 6.4%[99]. - The mobile gaming market in China generated actual sales revenue of RMB 225.5 billion in 2021, with a year-on-year growth of 7.57%[99]. - The hotel industry in 2021 showed a decline of over 15% in bookings compared to 2019, indicating ongoing recovery challenges[99]. Social Responsibility and Community Engagement - The company initiated the "Spring Bud Program" in collaboration with various organizations, benefiting over 1,000 girls in rural areas through donations and educational activities[196]. - The company achieved a cumulative amount of over 60 million yuan in consumer assistance through its "points-based poverty alleviation" initiative[197]. - The company facilitated participation in public welfare activities, with a total amount of 600,000 yuan contributed by telecom users[197]. - The total number of participants in the company's activities exceeded 1.8 million, showcasing significant social engagement[197]. - The company has established a new model for social poverty alleviation, transitioning from single enterprise assistance to broad social participation[197].