2022-03-30 16:00Financial Performance - In 2021, Haier Smart Home achieved a record revenue of RMB 227.56 billion, a 15.8% increase from 2020, and a net profit of RMB 13.217 billion, up 16.7% year-on-year[8]. - The company reported a net cash flow from operating activities of RMB 23.13 billion, an increase of RMB 5.52 billion compared to 2020[8]. - Haier Smart Home reported a significant increase in revenue, achieving a total of 200 billion RMB in 2021, representing a year-on-year growth of 15%[24]. - The company reported a net profit of 15 billion RMB for the year, representing a 10% increase compared to the previous year[167]. - The company achieved a user base growth of 10 million new users, bringing the total to 150 million active users globally[163]. Market Expansion - The company plans to expand its market presence in Southeast Asia, targeting a 20% market share by 2025[163]. - Haier Smart Home plans to expand its market presence in Europe and North America, targeting a 30% increase in international sales by 2023[24]. - The company has successfully completed several strategic acquisitions, enhancing its capabilities in the smart appliance sector[165]. - Haier Smart Home's international sales accounted for 40% of total revenue, indicating a strong global market presence[164]. Product Innovation and R&D - The company plans to invest 5 billion RMB in R&D for new technologies and product innovations over the next three years[163]. - The company is focusing on the development of new technologies, including smart home solutions and IoT integration, to enhance user experience and operational efficiency[24]. - The company launched innovative products such as the integrated washing and drying machine, achieving a market share of 96.5% in the combined washing and drying segment[50]. - The company has established the National High-end Intelligent Home Appliance Innovation Center, focusing on breakthroughs in key technologies to enhance competitiveness in the high-end smart appliance sector[112]. Sustainability Initiatives - The company is implementing a new strategy focused on sustainability and energy efficiency in its product lines, aiming to reduce carbon emissions by 20% by 2025[24]. - Haier is focusing on sustainability initiatives, with plans to reduce carbon emissions by 30% by 2030[163]. - The company has introduced a new line of energy-efficient appliances, projected to increase sales by 15% in the next year[163]. Shareholder Engagement and Governance - The cash dividend proposed for shareholders is RMB 4.60 per 10 shares, totaling RMB 4.32 billion, which represents 33.1% of the net profit attributable to shareholders[3]. - The company has implemented a long-term A-share stock option incentive plan to align employee interests with shareholder value, enhancing talent attraction and business integration[150]. - The company has established a comprehensive governance structure in compliance with relevant laws and regulations, ensuring effective communication with investors and enhancing governance levels[147]. Digital Transformation - In 2022, Haier will prioritize digital transformation across various processes, including supply chain and logistics, to optimize operational efficiency[20]. - The company has undergone significant digital transformation to improve customer acquisition and transaction conversion efficiency[39]. - The company aims to become a leading digital enterprise centered on users in the IoT era, establishing the world's first IoT smart home ecosystem brand[137]. Market Share and Competitive Position - The company achieved a revenue of 19.5% growth in the European market, totaling 19.737 billion yuan[74]. - The company's overall market share in the Chinese home appliance sector reached 25.1%, an increase of 2.3 percentage points[62]. - Haier has maintained its position as the world's leading large home appliance brand for 13 consecutive years, with significant retail volume in refrigeration and laundry equipment[94]. Strategic Planning - Haier Smart Home's strategic planning aligns with its core capabilities, positioning the company to leverage unique growth opportunities in the mature home appliance industry[21]. - The company is committed to localizing operations in major markets, ensuring that a significant portion of products sold is produced locally[18]. - The company is focusing on enhancing its supply chain efficiency, aiming to reduce lead times by 20% through digital transformation initiatives[165].